Sales Manager – Independent Retail

The Wonderful Company

. Manage assigned Chain Retailers, Non-Exclusive Direct Store Delivery (DSD), Grocery Wholesalers, and Broadliner Partners .

Posted 10/2/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $88,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in food and beverage sales, leveraging data analytics and market insights to drive business growth and customer engagement. Proficient in managing key accounts and executing effective sales strategies while maintaining strong communication and collaboration with internal teams.

Highest-signal resume keywords

Food And Beverage Sales ExperienceKey Account ManagementSyndicated Data AnalysisPresentation SkillsMicrosoft Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Distributor ManagementSales PlanningBusiness ManagementAnalytical SkillsProblem-Solving SkillsMarket KnowledgeCategory KnowledgePost-Event Performance EvaluationMerchandising ExecutionSKU Expansion

Soft Skills

Customer-Service MindsetOrganizational SkillsProject Management SkillsCollaborative ApproachFlexible Approach

Tools & Technologies

Power BIIRINielsenMintelMicrosoft PowerPoint

Industry Keywords

Chain RetailersDirect Store DeliveryGrocery WholesalersBroadliner PartnersSales Meetings

About the role

Key responsibilities & impact

Manage assigned Chain Retailers, Non-Exclusive Direct Store Delivery (DSD), Grocery Wholesalers, and Broadliner Partners
Serve as the main contact for assigned Independent large and small format Chain customers
Conduct regular field visits to customer accounts
Identify and develop new business opportunities
Drive SKU expansion and incremental distribution within existing accounts
Develop and deliver fact-based selling presentations using business, category, and market insights
Lead and participate in customer and sales meetings
Communicate brand priorities, performance, and category/market insights to internal and external customers
Drive merchandising, assortment, pricing, and shelving execution
Sell in incremental displays, equipment, and promotional programs
Evaluate and negotiate CMAs in alignment with business objectives and trade investment strategies
Analyze and communicate data and insights from Power BI, VIP, IDIG, IRI, and other syndicated sources
Transport, install, replace, and maintain point-of-sale materials and advertising
Collaborate with Retail Trade Execution, Marketing, Operations, and other internal teams
Report to the Sales Director – East Division

Requirements

What you’ll need

5+ years of food and/or beverage sales experience
Experience with distributor management and key account management
Bachelor’s degree in Business, Finance, or a related field preferred
Experience leveraging syndicated data and analytics
Experience with IRI, Nielsen, Mintel, or similar platforms preferred
Analytical and problem-solving skills
Excellent presentation and communication skills
Experience with sales planning and business management
Experience evaluating post-event performance and applying learnings to future customer programming
Organizational and project management skills
Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
Customer-service mindset
Market and category knowledge
Ability to travel up to 50%
Collaborative, flexible, and team-oriented approach

Benefits

Comp & perks

Medical coverage
Comprehensive vision and dental plans
401(k) with match eligibility
24/7 online physician consultations
Virtual mental health resources
Life coaching
Employee community groups
Cash rewards for healthy habits
Fitness reimbursements
On-demand fitness videos
Career progression and internal mobility opportunities
Learning and leadership training, webinars, and eLearning courses
Company-wide mentorship program
Continuous improvement training
Wonderful Giving company-provided charitable funds
Wonderful Neighbor group service projects