Sales Manager – Independent Retail

The Wonderful Company

. Manage assigned Chain Retailers, Non-Exclusive Direct Store Delivery customers, Grocery Wholesalers, and Broadliner Partners .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $88,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in food and beverage sales management, leveraging data analytics for strategic decision-making and effective customer engagement. Proven ability to drive sales growth through effective presentations, merchandising strategies, and collaborative teamwork.

Highest-signal resume keywords

Food And Beverage Sales ExperienceSyndicated Data AnalysisKey Account ManagementPresentation SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales PlanningBusiness ManagementData InterpretationMarket KnowledgeSKU ExpansionRetail ExecutionNegotiation SkillsCustomer Marketing AgreementsAnalytical SkillsProblem-Solving Skills

Soft Skills

Communication SkillsOrganizational SkillsCustomer-Service MindsetCollaborative ApproachFlexibility

Tools & Technologies

Power BIIRINielsenMintelMicrosoft OfficeExcelPowerPoint

Industry Keywords

Chain RetailersDirect Store DeliveryGrocery WholesalersBroadliner PartnersMerchandisingAssortmentPricingShelving ObjectivesField VisitsSales Meetings

About the role

Key responsibilities & impact

Manage assigned Chain Retailers, Non-Exclusive Direct Store Delivery customers, Grocery Wholesalers, and Broadliner Partners
Grow FIJI Water sales, share of mind, distribution, and retail execution
Conduct regular field visits to customer accounts
Identify and develop new business opportunities
Drive SKU expansion and incremental distribution within existing accounts
Develop and deliver fact-based selling presentations using business, category, and market insights
Lead and participate in customer and sales meetings
Communicate brand priorities, brand performance, and category/market insights
Drive merchandising, assortment, pricing, and shelving objectives
Sell incremental displays, equipment, and promotional programs while ensuring store-level execution and compliance
Evaluate and negotiate Customer Marketing Agreements
Analyze and communicate data from Power BI, VIP, IDIG, IRI, and other syndicated sources
Transport, install, replace, and maintain point-of-sale materials and advertising
Collaborate with Retail Trade Execution, Marketing, Operations, and other internal teams
Report to the Sales Director – East Division
Manage territory responsibility for Georgia, North Carolina, and South Carolina

Requirements

What you’ll need

5+ years of food and/or beverage sales experience, including distributor management and key account management
Bachelor’s degree in Business, Finance, or a related field preferred
Experience leveraging syndicated data and analytics to develop fact-based selling stories and achieve business objectives
Experience with IRI, Nielsen, Mintel, or similar platforms preferred
Analytical and problem-solving skills, with the ability to interpret data and translate findings into clear, actionable recommendations
Excellent presentation and communication skills
Experience with sales planning and business management, including evaluating post-event performance and applying learnings to future customer programming
Organizational and project management skills, with the ability to prioritize and manage multiple initiatives
Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
Customer-service mindset
Demonstrated market and category knowledge
Ability to travel up to 50%
Collaborative, flexible, and team-oriented approach

Benefits

Comp & perks

Medical coverage
Comprehensive vision and dental plans
401(k) with match eligibility
24/7 online physician consultations
Virtual mental health resources
Life coaching
Employee community groups
Cash rewards for healthy habits
Fitness reimbursements
Library of on-demand fitness videos
Career progression and internal mobility opportunities
Learning and Organizational Development resources
People Manager and leadership training
Webinars and eLearning courses
Company-wide mentorship program
Continuous Improvement Training
Wonderful Giving company-provided funds for up to three charities
Wonderful Neighbor group service projects
Discretionary bonus may be included