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Sales Manager – Independent Retail
The Wonderful Company. Manage assigned chain retailers, broadliners, grocery wholesalers, and DSD customers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in food and beverage sales management, leveraging data analytics for strategic decision-making, and delivering impactful presentations to drive business growth. Proven ability to manage key accounts, develop new business opportunities, and ensure compliance with brand objectives.
Highest-signal resume keywords
Food And Beverage Sales ExperienceKey Account ManagementSyndicated Data AnalysisPresentation And Communication SkillsProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales PlanningBusiness ManagementAnalytical SkillsProblem-Solving SkillsMarket Knowledge
Soft Skills
Customer-Service MindsetCollaborative ApproachOrganizational SkillsFlexibilityTeam-Oriented
Tools & Technologies
Power BIIRINielsenMintelMicrosoft ExcelMicrosoft PowerPoint
Industry Keywords
Retail ExecutionMerchandisingSKU ExpansionCustomer Marketing AgreementsField Visits
About the role
Key responsibilities & impact- Manage assigned chain retailers, broadliners, grocery wholesalers, and DSD customers
- Grow FIJI Water sales, share of mind, and retail execution
- Conduct regular field visits to customer accounts
- Identify and develop new business opportunities
- Drive SKU expansion and incremental distribution within existing accounts
- Develop and deliver fact-based selling presentations using business, category, and market insights
- Lead and participate in customer and sales meetings
- Communicate brand priorities, performance, and category/market insights
- Drive merchandising, assortment, pricing, and shelving objectives
- Sell incremental displays, equipment, and promotional programs
- Ensure store-level execution and compliance
- Evaluate and negotiate Customer Marketing Agreements
- Analyze and communicate data from Power BI, VIP, IDIG, IRI, and other syndicated sources
- Transport, install, replace, and maintain point-of-sale materials and advertising
- Collaborate with Retail Trade Execution, Marketing, Operations, and other internal teams
- Report to the Sales Director – East Division
Requirements
What you’ll need- 5+ years of food and/or beverage sales experience, including distributor management and key account management
- Bachelor’s degree in Business, Finance, or a related field preferred
- Experience leveraging syndicated data and analytics to develop fact-based selling stories and achieve business objectives
- Experience with IRI, Nielsen, Mintel, or similar platforms preferred
- Analytical and problem-solving skills
- Excellent presentation and communication skills
- Experience with sales planning and business management, including evaluating post-event performance and applying learnings to future customer programming
- Organizational and project management skills; ability to prioritize and manage multiple initiatives
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
- Customer-service mindset
- Market and category knowledge
- Collaborative, flexible, and team-oriented approach
- Ability to travel up to 50%
Benefits
Comp & perks- Access to medical coverage, comprehensive vision and dental plans
- 401(k) with match eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Employee community groups
- Cash rewards for healthy habits
- Fitness reimbursements
- Library of on-demand fitness videos
- Career progression and internal mobility opportunities
- Learning and Organizational Development resources
- People Manager and leadership training
- Webinars and eLearning courses
- Company-wide mentorship program
- Continuous improvement training
- Wonderful Giving company-provided funds for up to three charities
- Wonderful Neighbor group service projects