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Sales Manager – Independent Retail
The Wonderful Company. Manage assigned Chain Retailers, Non-Exclusive Direct Store Delivery (DSD), Grocery Wholesalers, and Broadliner Partners .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in food and beverage sales, leveraging data analytics for fact-based selling, and managing key accounts to drive business growth. Proficient in developing presentations and executing marketing strategies to enhance retail performance.
Highest-signal resume keywords
Food And Beverage Sales ExperienceKey Account ManagementSyndicated Data AnalysisPresentation And Communication SkillsMicrosoft Office Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisSales PlanningBusiness ManagementMarket KnowledgeProject Management
Soft Skills
Analytical SkillsProblem-Solving SkillsCustomer-Service MindsetCollaborative ApproachOrganizational Skills
Tools & Technologies
Power BIIRINielsenMintelMicrosoft ExcelMicrosoft PowerPoint
Industry Keywords
Chain RetailersDirect Store DeliveryGrocery WholesalersCustomer Marketing AgreementsRetail Execution
About the role
Key responsibilities & impact- Manage assigned Chain Retailers, Non-Exclusive Direct Store Delivery (DSD), Grocery Wholesalers, and Broadliner Partners
- Serve as the main contact for assigned Independent large and small format Chain customers
- Conduct regular field visits to customer accounts
- Partner with the FIJI Water Retail Trade Execution team, distributor representatives, or independently
- Identify and develop new business opportunities
- Drive SKU expansion and incremental distribution within existing accounts
- Develop and deliver fact-based selling presentations using business, category, and market insights
- Lead and participate in customer and sales meetings
- Communicate brand priorities, brand performance, and category/market insights
- Drive merchandising, assortment, pricing, and shelving objectives
- Sell in incremental displays, equipment, and promotional programs
- Ensure store-level execution and compliance
- Evaluate and negotiate Customer Marketing Agreements (CMAs)
- Analyze and communicate data from Power BI, VIP, IDIG, IRI, and other syndicated sources
- Transport, install, replace, and maintain point-of-sale materials and advertising
- Collaborate with Retail Trade Execution, Marketing, Operations, and other internal teams
- Grow FIJI Water sales, share of mind, and retail execution across Georgia, North Carolina, and South Carolina
- Report to the Sales Director – East Division
Requirements
What you’ll need- 5+ years of food and/or beverage sales experience
- Experience with distributor management and key account management
- Bachelor’s degree in Business, Finance, or a related field preferred
- Experience leveraging syndicated data and analytics to develop fact-based selling stories and achieve business objectives
- Experience with IRI, Nielsen, Mintel, or similar platforms preferred
- Analytical and problem-solving skills
- Excellent presentation and communication skills
- Experience with sales planning and business management
- Experience evaluating post-event performance and applying learnings to future customer programming
- Effective organizational and project management skills
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
- Customer-service mindset
- Demonstrated market and category knowledge
- Collaborative, flexible, and team-oriented approach
- Ability to travel up to 50%
Benefits
Comp & perks- Medical coverage
- Comprehensive vision and dental plans
- 401(k) with match eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Employee community groups
- Cash rewards for healthy habits
- Fitness reimbursements
- Library of on-demand fitness videos
- Career progression and internal mobility opportunities
- Learning and Organizational Development resources
- People Manager and leadership training
- Webinars and eLearning courses
- Company-wide mentorship program
- Continuous improvement training
- Wonderful Giving company-provided funds for up to three charities
- Wonderful Neighbor group service projects