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Sales Manager, Independent Retail – South Mid-Atlantic
The Wonderful Company. Manage assigned Chain Retailers, Broadliners, Grocery Wholesalers, and DSD customers .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in food and beverage sales management, leveraging data analytics and market insights to drive sales growth and effective customer engagement. Proficient in developing and delivering impactful presentations while ensuring compliance and execution at the store level.
Highest-signal resume keywords
Food And Beverage Sales ExperienceDistributor ManagementKey Account ManagementData Analytics ProficiencyAdvanced Microsoft Excel
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales PlanningBusiness ManagementFact-Based SellingMarket Insights AnalysisSKU ExpansionRetail ExecutionMerchandising ObjectivesPromotional Program SellingCustomer Programming EvaluationPoint-Of-Sale Material Management
Soft Skills
Analytical SkillsProblem-Solving SkillsPresentation SkillsCommunication SkillsOrganizational SkillsProject Management SkillsCustomer-Service MindsetCollaborative Approach
Tools & Technologies
Power BIIRINielsenMintelMicrosoft PowerPointMicrosoft Office
Industry Keywords
Chain RetailersBroadlinersGrocery WholesalersDSD CustomersTrade Investment StrategiesMarket And Category Knowledge
About the role
Key responsibilities & impact- Manage assigned Chain Retailers, Broadliners, Grocery Wholesalers, and DSD customers
- Grow FIJI Water sales, share of mind, and retail execution
- Conduct regular field visits to customer accounts
- Identify and develop new business opportunities
- Drive SKU expansion and incremental distribution within existing accounts
- Develop and deliver fact-based selling presentations using business, category, and market insights
- Lead and participate in customer and sales meetings
- Communicate brand priorities, brand performance, and category/market insights
- Drive merchandising, assortment, pricing, and shelving objectives
- Sell in incremental displays, equipment, and promotional programs
- Ensure store-level execution and compliance
- Evaluate and negotiate CMAs in alignment with business objectives and trade investment strategies
- Analyze and communicate data and insights from Power BI, VIP, IDIG, IRI, and other syndicated sources
- Transport, install, replace, and maintain point-of-sale materials and advertising
- Collaborate with Retail Trade Execution, Marketing, Operations, and other internal teams
- Report to the Sales Director – East Division
Requirements
What you’ll need- 5+ years of food and/or beverage sales experience, including distributor management and key account management
- Bachelor’s degree in Business, Finance, or a related field preferred
- Demonstrated experience leveraging syndicated data and analytics to develop fact-based selling stories and achieve business objectives
- Experience with IRI, Nielsen, Mintel, or similar platforms preferred
- Analytical and problem-solving skills
- Excellent presentation and communication skills
- Experience with sales planning and business management, including evaluating post-event performance and applying learnings to future customer programming
- Effective organizational and project management skills
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint
- Customer-service mindset
- Demonstrated market and category knowledge
- Collaborative, flexible, and team-oriented approach
- Ability to travel up to 50%
Benefits
Comp & perks- Medical coverage
- Comprehensive vision and dental plans
- 401k with match eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Employee community groups
- Cash rewards for healthy habits
- Fitness reimbursements
- Library of on-demand fitness videos
- Career progression and internal mobility opportunities
- Learning and Organizational Development resources
- People Manager and leadership training
- Webinars and eLearning courses
- Company-wide mentorship program
- Continuous Improvement Training
- Wonderful Giving company-provided charitable funds
- Wonderful Neighbor group service projects