Senior Digital Marketing Specialist

The Word & Brown Companies

. Implement and manage cross-channel digital marketing initiatives for the Word & Brown Companies .

Posted 10/8/2026full-timeOrange • California • United StatesSenior💰 $73,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing cross-channel digital marketing initiatives, including email marketing, SEO, and web content editing. Proficient in utilizing marketing automation tools and analytics to optimize campaigns and enhance user experiences.

Highest-signal resume keywords

Email Marketing Campaign ManagementSEO Best Practices ImplementationWeb Content Editing and ProductionDigital Analytics ReportingSocial Media Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTML Coding for EmailSEOPPC Campaign ManagementWeb AnalyticsContent MarketingWordPress CMSAdobe PhotoshopDreamweaverMicrosoft Office SuiteDigital Project Management

Soft Skills

Effective CommunicationCollaboration in Team Environments

Tools & Technologies

Act-OnIContactSprout SocialHootSuiteRadian6

Industry Keywords

Digital MarketingB2B MarketingB2C MarketingContent Management SystemsDigital Media Platforms

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Implement and manage cross-channel digital marketing initiatives for the Word & Brown Companies
Coordinate and execute email marketing campaigns
Develop content, creative assets, approvals, and execution for web maintenance projects and digital marketing campaigns
Update website assets and content using WordPress CMS
Edit and code email marketing assets using Adobe Photoshop and Dreamweaver for Act-On and iContact deployment
Prepare and present digital analytics reports covering site KPIs and overall digital channel performance
Manage social media content using social media management software
Use marketing automation tools to implement data-driven campaigns
Manage and prioritize enterprise website projects and maintenance tasks
Implement SEO, PPC, and display campaign best practices
Support Digital and UI/UX teams in optimizing campaigns, increasing site traffic, maximizing conversion rates, and improving user experiences
Perform other assigned business tasks or functions

Requirements

What you’ll need

5+ years of experience coding HTML emails for marketing release using email platforms such as Exact Target, Strong View, Vertical Response, iContact or other
5+ years of experience with web content editing, SEO, or website production preferred
Knowledge of Sprout Social, HootSuite, Radian6, or similar social media tools
Strong understanding of digital media platforms including websites, blogs, and enterprise content management systems (CMS)
Working knowledge of Microsoft Office products (Word, Excel, and PowerPoint) and Adobe Photoshop
Some experience thriving in active, collaborative team environments
5+ years of experience managing or optimizing paid search, display advertising or content marketing campaigns
Experience with SEO, web analytics and social media
Previous digital project management experience is a strong plus
Previous digital agency or B2B/B2C marketing experience is a plus
BS or BA degree in marketing, communications, journalism, or related fields, or equivalent work experience
Must be able to communicate effectively in English
Must be able to sit for extended periods of time and occasionally stand and walk
Must have adequate hearing for phone work
Vision requirements include close vision and the ability to adjust focus
Must be able to use a keyboard and other office equipment
Ability to lift up to 10 pounds occasionally