The Word & Brown Companies

Digital Marketing

• Implement and manage cross-channel digital marketing initiatives for the Word & Brown Companies
• Coordinate and execute email marketing campaigns
• Develop content, creative assets, approvals, and execution for web maintenance projects and digital marketing campaigns
• Update website assets and content using WordPress CMS
• Edit and code email marketing assets using Adobe Photoshop and Dreamweaver for Act-On and iContact deployment
• Prepare and present digital analytics reports covering site KPIs and overall digital channel performance
• Manage social media content using social media management software
• Use marketing automation tools to implement data-driven campaigns
• Manage and prioritize enterprise website projects and maintenance tasks
• Implement SEO, PPC, and display campaign best practices
• Support Digital and UI/UX teams in optimizing campaigns, increasing site traffic, maximizing conversion rates, and improving user experiences
• Perform other assigned business tasks or functions

Explore Senior Digital Marketing Specialist at The Word & Brown Companies. Review requirements and application details.