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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading performance creative strategy across paid social channels, with a strong analytical ability to translate data insights into actionable strategies. Proficient in developing testing strategies and optimizing creative messaging to drive client growth.
Highest-signal resume keywords
Paid Social ExperiencePerformance Creative StrategyAnalytical AbilityMedia Buying Best PracticesClient Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative ReportingPerformance AnalysisTactical Brief WritingTesting Strategy DevelopmentAudience Hypothesis CraftingData TranslationCreative Strategy ImplementationCampaign Goal AchievementOptimization Practices
Soft Skills
Exceptional Communication SkillsAttention to DetailCan-Do AttitudeAbility to Manage Multiple Work Streams
Tools & Technologies
MetaYouTubeTikTok
Industry Keywords
Digital LandscapeSocial Media CampaignsCreative MediaEmerging Platforms
About the role
Key responsibilities & impact- Deliver the right paid social creative at the right time on the right channels to drive client growth
- Produce creative reporting with in-depth performance analysis
- Explain the state of paid ad accounts and designate top and bottom performers across channels
- Analyze creative trends based on performance and translate findings into actionable creative strategies and tactics
- Own strategic components of client relationships
- Pitch strategic and tactical ideas, share creative live, present detailed creative reporting to large client groups, and answer questions about strategy and platform data
- Develop sophisticated quarterly testing strategies using competitor and market research, historical performance, and upcoming brand priorities
- Craft new messaging and audience hypotheses
- Translate high-level strategy into tactical testing plans and concept roadmaps
- Write tactical briefs for the creative team
- Scale top performers through smart iteration flights and provide strategic feedback on edits
- Serve as a strategic touchpoint and source of truth for the internal creative team
- Translate reporting for creative teams and maintain logs of test results
- Build tactical playbooks to streamline production processes and educate the creative team on top-performing ad formats
Requirements
What you’ll need- 5-7 years in-house or top-tier agency experience with a proven track record of leading performance creative strategy across paid social channels
- Paid social experience, not organic social
- Deep expertise of the digital landscape and platform-specific best practices on Meta, YouTube, TikTok, and additional/emerging platforms
- Proven analytical ability to digest data and turn insights into actionable creative strategy that drives growth
- Understanding of media buying best practices across social channels
- Demonstrated history of achieving and exceeding paid social media campaign goals
- Expertise across creative, media, and analytics capabilities
- Exceptional written and verbal communication skills
- Ability to summarize insights into easy-to-understand client-facing reports
- Experience creating and implementing long-term testing and optimization practices
- Ability to thrive in a fast-paced environment with a consistent “can-do” attitude
- Strong attention to detail and ability to manage multiple work streams at once
- Very experienced and comfortable with presenting to clients
Benefits
Comp & perks- Unlimited PTO
- Healthcare, dental, and vision
- 401k company match
- The best snacks in town