thelab

Creative Strategist

• Deliver the right paid social creative at the right time on the right channels to drive client growth
• Produce creative reporting with in-depth performance analysis
• Explain the state of paid ad accounts and designate top and bottom performers across channels
• Analyze creative trends based on performance and translate findings into actionable creative strategies and tactics
• Own strategic components of client relationships
• Pitch strategic and tactical ideas, share creative live, present detailed creative reporting to large client groups, and answer questions about strategy and platform data
• Develop sophisticated quarterly testing strategies using competitor and market research, historical performance, and upcoming brand priorities
• Craft new messaging and audience hypotheses
• Translate high-level strategy into tactical testing plans and concept roadmaps
• Write tactical briefs for the creative team
• Scale top performers through smart iteration flights and provide strategic feedback on edits
• Serve as a strategic touchpoint and source of truth for the internal creative team
• Translate reporting for creative teams and maintain logs of test results
• Build tactical playbooks to streamline production processes and educate the creative team on top-performing ad formats

Senior Creative Strategist – Performance Marketing