Senior Performance/Growth Marketer

Theori

. Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting, including audiences, targeting, budgets, bidding, creative trafficking, UTMs and conversion tracking .

Posted 10/5/2026full-timeRemote • Texas • United States, CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in performance marketing with a strong focus on paid campaign execution across platforms like LinkedIn Ads and Google Ads, alongside advanced proficiency in HubSpot for lead management and reporting. Proven ability to optimize conversion rates through A/B testing and SEO strategies while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Performance MarketingHubSpot ExpertisePaid Campaign ManagementSEO KnowledgeData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Campaign ExecutionA/B TestingLead ScoringConversion Rate OptimizationAttribution ReportingWebflow ExpertiseGoogle Tag ManagerUTM TrackingGA4B2B SaaS Marketing

Soft Skills

Clear Written CommunicationCollaboration

Tools & Technologies

LinkedIn AdsGoogle AdsHubSpot Marketing HubWebflowGA4Google Tag Manager

Industry Keywords

B2B MarketingDemand GenerationCybersecurity MarketingDevSecOpsTechnical Buyers

Tech Stack

Tools & technologies

Cyber SecuritySQL

About the role

Key responsibilities & impact

Own paid campaign execution end to end across LinkedIn Ads, Google Ads search and display, and retargeting, including audiences, targeting, budgets, bidding, creative trafficking, UTMs and conversion tracking
Test new paid channels, including Reddit, G2, and security-focused publishers and newsletters, and scale what returns
Run structured A/B tests on audiences, offers, copy and landing pages, document results, and retire what does not work
Own HubSpot Marketing Hub for lead capture, forms, landing pages, lists, segments and nurture workflows
Own lead scoring, lifecycle stages, lead routing and the MQL-to-SQL handoff with Sales, maintaining CRM data through properties, deduplication, enrichment and governance
Own the Xint website, including page updates, new pages, navigation, the demo request path, and campaign, launch and event landing pages
Run conversion rate optimization against demo requests and own technical and on-page SEO, site speed, GA4 and Google Tag Manager
Build HubSpot dashboards and attribution reporting tying spend to pipeline and revenue, and report monthly on what to scale, fix or cut
Collaborate with product marketing, sales and leadership to turn Xint positioning into campaigns reaching security buyers and generating qualified meetings

Requirements

What you’ll need

6+ years in performance, growth, or demand gen marketing, with at least 4 in B2B SaaS
Direct, hands-on management of paid budgets, including LinkedIn Ads and Google Ads, with results you can walk us through
Expert-level HubSpot, including building workflows and lead scoring from scratch and setting up attribution reporting
Hands-on Webflow expertise, including CMS collections, components and publishing workflow, with a record of owning a B2B company website
Working knowledge of SEO, GA4 and Google Tag Manager, plus conversion tracking, UTMs, pixels and ad platform integrations
Comfort with data, including building reports, reading a funnel, and making budget calls from the numbers
A testing mindset, with a record of experiments that moved conversion rate, cost per opportunity or pipeline
Experience marketing to technical or senior buyers, where long cycles and buying committees are the norm, and clear written communication across marketing, sales and leadership
Experience marketing cybersecurity, DevSecOps or developer-adjacent products to CISOs and security teams is a nice to have

Benefits

Comp & perks

Equity
Health, dental, and vision insurance
Generous PTO policy
Remote work
Laptop + home office stipend
401(k) match