Director, Marketing – North America

Thermo Fisher Scientific

. Lead the North America go-to-market strategy for Thermo Fisher Scientific’s ImmunoDiagnostics Division across Allergy and Autoimmunity portfolios .

Posted 9/24/2026full-timeRemote • Michigan • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies and demand generation within the North American diagnostics ecosystem, with a strong focus on portfolio management, digital customer experiences, and team leadership. Proven ability to translate market insights into actionable strategies that drive revenue growth and align with regulatory requirements.

Highest-signal resume keywords

Go-To-Market StrategyDemand GenerationTeam LeadershipFinancial AcumenDigital Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyPortfolio ManagementMarket DevelopmentKPI DesignBudget OwnershipForecastingSegmentationPositioningCommercializationData Analysis

Soft Skills

Executive CommunicationChange LeadershipDecision-MakingInfluencing SkillsCustomer-First Orientation

Tools & Technologies

Marketing AutomationDigital Experience PlatformsAnalytics ToolsContent Management SystemsCRM Systems

Industry Keywords

DiagnosticsMedical DevicesLife SciencesRegulated HealthcareHealthcare Professional Engagement

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead the North America go-to-market strategy for Thermo Fisher Scientific’s ImmunoDiagnostics Division across Allergy and Autoimmunity portfolios
Shape the regional growth agenda and translate divisional strategy into integrated audience, portfolio and channel plans
Build and lead a high-performing organization of approximately 15 colleagues, including five direct reports
Align marketing functions around value propositions, audience journeys, channel strategies and conversion objectives
Identify growth opportunities and make portfolio and resource choices
Drive utilization, market share, revenue and margin growth
Build demand generation across payor, healthcare professional, laboratory, health-system and patient audiences
Own regional portfolio strategy, positioning, messaging, lifecycle priorities and launch readiness
Set the vision for digital and omnichannel customer experiences across web, search, social, content, marketing automation and customer journeys
Translate customer, key opinion leader and market insights into roadmaps, forecasts and portfolio decisions
Equip sales teams with content, tools, platforms, training and field support
Set strategy for congresses, trade shows, advocacy, public relations, influencer and thought-leadership programs
Establish marketing KPIs, closed-loop reporting, ROI frameworks and continuous-improvement initiatives using data, AI and automation
Own the regional marketing budget and forecast
Ensure marketing activities and communications meet regulatory, privacy, quality, cybersecurity and industry requirements
Partner with Sales, Global Marketing, Medical Affairs, Regulatory, Finance, Operations, Product Development, Analytics and strategic customers

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Life Sciences or a related field
Minimum 10 years of progressive marketing, commercial, sales or strategy experience in diagnostics, medical devices, life sciences or another regulated healthcare market
At least 5 years in a senior marketing or commercial leadership role
Record of building, coaching and leading high-performing teams
Success translating strategy into demand generation, market development, commercialization and sustainable revenue growth
Strong understanding of the North American diagnostics ecosystem
Experience leading a multi-disciplinary organization spanning product marketing, marketing operations and events, digital experience and creative, market development, and customer success
Command of segmentation, targeting and positioning, portfolio and brand strategy across digital, content, events, sales enablement and customer-experience channels
Strong financial and analytical acumen, including annual planning, budget ownership, forecasting, KPI design, marketing ROI and funnel management
Ability to use data, AI, automation and process improvement responsibly
Ability to influence in a matrixed, multinational organization and align senior stakeholders
Excellent executive communication, judgment, change leadership and decision-making skills
Scientific and product acumen, including clinical or health-economic evidence, guidelines, reimbursement and market-access strategies
Customer-first orientation, strong business acumen and willingness to engage directly with customers, key opinion leaders and field teams
Ability to travel significantly within North America and internationally, approximately 30%
Agency-management and digital-strategy experience strongly preferred

Benefits

Comp & perks

Fully remote work arrangement
Full-time employment