Marketing Manager, Allergy

Thermo Fisher Scientific

. Lead marketing support for the U.S.

Posted 10/5/2026full-timeRemote • United StatesMid-LevelSenior💰 $104,200 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategies for allergy products, including product launch, market analysis, and cross-channel integration. Proficient in developing and executing multi-channel marketing campaigns while effectively collaborating with cross-functional teams and stakeholders.

Highest-signal resume keywords

Go-To-Market StrategyProduct Launch ManagementMarket Research and AnalysisCross-Functional Team LeadershipMulti-Channel Marketing Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Insights AnalysisProduct PositioningSegmentation StrategiesSales EnablementDigital MarketingCampaign Performance EvaluationProject ManagementCompetitive PositioningSales Tool DevelopmentData Analysis

Soft Skills

Excellent Communication SkillsProblem-Solving AbilityAnalytic AbilityPresentation SkillsStakeholder Engagement

Tools & Technologies

Microsoft WordMicrosoft ExcelMicrosoft PowerPoint

Industry Keywords

HealthcareDiagnosticsBiotechnologyMedical DevicePharmaceuticalProduct ManagementBusiness DevelopmentMarket TrendsCustomer NeedsSales Deployment

About the role

Key responsibilities & impact

Lead marketing support for the U.S. go-to-market strategy for the allergy product portfolio
Drive product expansion, adoption, utilization, pull-through, and cross-channel integration
Lead launch and development of new allergy products, including pre-registration, FDA-cleared product internalization, operations support, go-to-market planning, sales deployment, and marketing activities
Use market insights, customer needs, competitive intelligence, and testing trends to identify portfolio growth opportunities
Develop product positioning, segmentation, and differentiation strategies
Build understanding of the allergy testing landscape and stakeholder needs
Serve as product expert and point person for sales, sales training, leadership, clinical and scientific affairs, operations, national accounts, and cross-functional partners
Track critical market metrics and communicate strategic decisions, opportunities, and initiatives to leadership
Support sales enablement activities for the allergy portfolio
Combine market data, voice-of-customer insights, and field intelligence to shape sales resources and direction
Develop and implement sales initiatives using target analysis, segmentation, opportunity identification, competitive positioning, and sales-platform distribution
Translate product, clinical, and market insights into value propositions, messaging, and sales tools
Conceptualize and implement digital initiatives and campaigns for allergy products
Lead cross-functional teams and project-manage marketing initiatives with agencies, content creators, marketing technology, digital teams, and clinical and scientific affairs
Develop integrated marketing programs for healthcare providers and laboratorians
Build product marketing strategies spanning digital marketing, campaigns, conferences, email marketing, webinars, live events, and non-traditional channels
Evaluate campaign and program performance and optimize marketing investments and commercial impact

Requirements

What you’ll need

Bachelor's Degree required; preferred education in business, marketing, or science
Successful track record in marketing, product management, business development, or similar roles
Experience with multi-channel market-based campaigns, including messaging, programs, and tactics to drive awareness, adoption, and utilization
Experience in healthcare, diagnostics, biotechnology, medical device, sales, pharmaceutical, or similar environments
Ability to facilitate market research and analyze market segments, customer needs, market trends, growth rates, competitive dynamics, business trends, and expansion opportunities
Strong project and task management skills
Excellent verbal and written communication skills
Experience working effectively with cross-functional teams
Ability to understand, influence, and communicate with internal and external stakeholders
Demonstrated ability to deliver effective presentations
Ability to analyze and report on effectiveness through defined metrics and dashboards
Effective problem-solving and analytic ability
Proficient in Word, Excel, and PowerPoint
Ability to support and work in a virtual work environment
Ability and willingness to travel up to 20% domestically, including occasional weekends and international travel
Must be able to travel by car, airplane, and other forms of transportation

Benefits

Comp & perks

Variable annual bonus based on company, team, and/or individual performance results
National medical and dental plans
National vision plan, including health incentive programs
Employee assistance and family support programs
Commuter benefits
Tuition reimbursement
At least 120 hours paid time off (PTO)
10 paid holidays annually
Paid parental leave: 3 weeks for bonding and 8 weeks for caregiver leave
Accident and life insurance
Short- and long-term disability
401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) with company stock discount
Virtual work environment
Global team resources and career support