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Senior Global Marketing Manager, Molecular
Thermo Fisher Scientific. Drive growth and adoption of the molecular diagnostics portfolio supporting transplant and clinical diagnostic applications .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing within molecular diagnostics, with a strong focus on market creation, segmentation analysis, and integrated demand generation strategies. Proven ability to develop compliant content and execute global product launches while collaborating effectively across cross-functional teams.
Highest-signal resume keywords
Product Marketing ExperienceMarket Creation ExpertiseGlobal Product Launch ManagementDigital Marketing ProficiencyCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Molecular DiagnosticsMarket Segmentation AnalysisCampaign ManagementContent CreationCustomer Journey MarketingRegulatory Environment NavigationAnalytical SkillsEvidence Roadmap DevelopmentPerformance MeasurementTransplant Diagnostics
Soft Skills
Excellent Communication SkillsStrong Project ManagementCollaboration SkillsStorytelling AbilityPresentation Skills
Tools & Technologies
Digital Marketing ToolsGenerative AIAnswer Engine Optimization
Industry Keywords
IVDGenomicsClinical DiagnosticsLife SciencesMolecular BiologyImmunologyHEORMSLClinical Education StrategiesAdoption Frameworks
About the role
Key responsibilities & impact- Drive growth and adoption of the molecular diagnostics portfolio supporting transplant and clinical diagnostic applications
- Identify untapped market segments, define expansion strategies, and build evidence-based adoption frameworks that scale across regions
- Develop market narratives and launch campaigns translating complex scientific and clinical value into demand generation programs
- Partner with Medical Affairs, MSLs, HEOR/MAVE, and regional teams to determine evidence requirements and create clinical education strategies
- Develop region-ready activation playbooks across regulatory environments
- Create compliant content across digital, video, email, and sales enablement channels
- Drive integrated campaigns from strategy through execution
- Measure campaign performance and optimize activities to achieve revenue targets
- Accelerate adoption of diagnostic technologies that improve transplant patient outcomes globally
Requirements
What you’ll need- Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets
- Preferred fields of study: Life Sciences, Molecular Biology, Immunology, Marketing, or related field
- Strong expertise in market creation, segmentation analysis, and long-range planning, including market sizing and identifying growth segments
- Proven ability to map barriers to adoption and define strategies to overcome them in clinical and diagnostic markets
- Experience partnering with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies
- Skill in building scalable frameworks and market activation playbooks across varied regulatory environments
- Demonstrated success in global product launches and campaign management from planning through sales enablement handoff
- Expertise in storytelling and content creation across long-form, short-form, digital, video, and email channels
- Strong understanding of customer journey marketing and integrated demand generation strategies tied to revenue goals
- Ability to craft compliant, non-promotional clinical education and market-conditioning content
- Experience with molecular diagnostics technologies, including NGS, PCR, and genotyping, and transplant diagnostics applications, including HLA and histocompatibility, preferred
- Strong analytical skills for interpreting scientific and technology trends and identifying competitive market opportunities
- Ability to translate complex scientific and clinical concepts into compelling commercial value propositions
- Excellence in cross-functional collaboration within matrixed global organizations
- Advanced proficiency in digital marketing tools, platforms, and emerging techniques, including generative AI and answer engine optimization
- Strong project management and performance measurement capabilities
- Excellent communication and presentation skills for clinical and commercial stakeholders
- Ability to travel up to 25–30% internationally
- English language proficiency required; additional languages beneficial
Benefits
Comp & perks- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs
- Commuter benefits
- Tuition reimbursement
- At least 120 hours paid time off (PTO)
- 10 paid holidays annually
- Paid parental leave: 3 weeks for bonding and 8 weeks for caregiver leave
- Accident and life insurance
- Short- and long-term disability in accordance with company policy
- Competitive 401(k) U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP), allowing eligible colleagues to purchase company stock at a discount
- Variable annual bonus based on company, team, and/or individual performance results
- Fully remote work arrangement