Digital Media Operations & Analytics Specialist

theturnlab

. Manage recurring digital campaign reporting across clients and platforms .

Posted 10/5/2026full-timeToronto • CanadaJuniorMid-Level💰 CA$55,000 - CA$65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital campaign management, utilizing AI-enabled tools for data analysis and reporting. Proficient in translating complex data into actionable insights while maintaining data governance standards and optimizing campaign performance.

Highest-signal resume keywords

Digital Media ExperienceCampaign MeasurementAI-Enabled Analytics ToolsGoogle Analytics 4 (GA4)Excel/Google Sheets Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisData ValidationKPI UnderstandingData GovernanceCampaign TrackingTrend IdentificationDashboard DevelopmentReporting Template CreationTroubleshooting Measurement IssuesCampaign Setup and QA

Soft Skills

Analytical SkillsProblem-Solving SkillsCollaborative ApproachCuriosity About Media TechnologyCommunication Skills

Tools & Technologies

Google Tag ManagerCampaign Manager 360MetaGoogle AdsDV360AI-Enabled Tools

Industry Keywords

Ad OperationsMarketing AnalyticsDigital CampaignsPerformance KPIsAutomation

About the role

Key responsibilities & impact

Manage recurring digital campaign reporting across clients and platforms
Use AI-enabled tools to automate data collection, reporting, analysis and performance-trend identification
Develop dashboards and reporting templates
Analyze campaign performance across channels, audiences, creative, geography and other variables
Identify trends, anomalies and optimization opportunities
Translate data into concise insights and recommendations for Media and Account teams
Develop and manage campaign naming conventions, UTMs, tracking parameters and campaign taxonomy
Coordinate and QA pixels, conversion events and other campaign tracking
Troubleshoot tracking discrepancies with internal teams, publishers, platforms and client/web teams
Validate campaign data across ad servers, media platforms, analytics platforms and reporting environments
Maintain data-governance standards and identify discrepancies before client reporting
Support campaign setup, trafficking and launch QA
Evaluate AI, analytics and automation tools to improve campaign measurement, workflow efficiency and client reporting

Requirements

What you’ll need

2–4 years of digital media, ad operations, marketing analytics or campaign measurement experience
Strong Excel and/or Google Sheets capabilities
Familiarity with GA4, Google Tag Manager, Campaign Manager 360, Meta, Google Ads, DV360 and/or other DSPs
Strong working understanding of CPM, CPC, CTR, CPA/CPL, conversion rate, reach, frequency and other media and performance KPIs
Experience using generative AI and/or AI-enabled analytics tools
Ability to validate AI-generated outputs
Strong analytical and problem-solving skills
Ability to identify data anomalies and troubleshoot measurement issues
Disciplined approach to campaign naming, tagging, tracking, QA and data governance
Ability to translate data into clear, concise insights and actionable recommendations
Collaborative approach to working across Media, Digital, Account and client/web teams
Genuine curiosity about media technology, analytics, automation and AI

Benefits

Comp & perks

Equal opportunity employer committed to diversity and inclusion
Workplace accommodations available for candidates with disabilities