theturnlab

Data Analyst

• Manage recurring digital campaign reporting across clients and platforms
• Use AI-enabled tools to automate data collection, reporting, analysis and performance-trend identification
• Develop dashboards and reporting templates
• Analyze campaign performance across channels, audiences, creative, geography and other variables
• Identify trends, anomalies and optimization opportunities
• Translate data into concise insights and recommendations for Media and Account teams
• Develop and manage campaign naming conventions, UTMs, tracking parameters and campaign taxonomy
• Coordinate and QA pixels, conversion events and other campaign tracking
• Troubleshoot tracking discrepancies with internal teams, publishers, platforms and client/web teams
• Validate campaign data across ad servers, media platforms, analytics platforms and reporting environments
• Maintain data-governance standards and identify discrepancies before client reporting
• Support campaign setup, trafficking and launch QA
• Evaluate AI, analytics and automation tools to improve campaign measurement, workflow efficiency and client reporting

Explore Digital Media Operations & Analytics Specialist at theturnlab. Review requirements and application details.