Growth Marketing Manager

Thiga

. Build and operate Thiga Academy’s acquisition engine alongside the Head of Marketing & Events .

Posted 10/9/2026internshipParis • FranceEntry LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and operating acquisition engines, with a strong focus on data-driven decision-making and funnel optimization. Proficient in utilizing AI tools and marketing strategies to enhance engagement and conversion rates.

Highest-signal resume keywords

Acquisition Funnel ManagementEmail Marketing in HubSpotData Analysis in Excel or Google SheetsContent Creation in FigmaUnderstanding of MQL, CAC, and NPS

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Sequence SetupA/B TestingDashboard AnalysisSEO OptimizationLead Generation Strategies

Soft Skills

Growth MindsetAttention to DetailCuriosityResourcefulnessInitiative

Tools & Technologies

HubSpotFigmaClaudeNano BananaHeyGen

Industry Keywords

Acquisition EngineOrganic and Paid ChannelsTrade ShowsContent StrategyLearner Community Engagement

About the role

Key responsibilities & impact

Build and operate Thiga Academy’s acquisition engine alongside the Head of Marketing & Events
Structure the end-to-end acquisition funnel and identify channels, messaging, and conversion levers
Continuously test organic and paid LinkedIn, email, SEO, partnerships, and trade shows, quickly discontinuing ineffective channels
Create and iterate on catalog and session landing pages based on data
Set up email sequences in HubSpot for nurturing, follow-ups, and reactivation, including A/B tests on subject lines and CTAs
Support the launch of new training programs with a dedicated acquisition plan
Create materials in Figma, including catalogs, sales sheets, and brochures
Represent the Academy at trade shows and events to generate qualified leads
Track funnel KPIs, including traffic, clicks, conversions, acquisition cost per enrollee, and session occupancy
Build HubSpot dashboards and identify funnel drop-off points
Present results to the Head of Marketing & Events to inform decisions on messaging, offers, and channels
Define and maintain the editorial strategy, including LinkedIn posts, articles, newsletters, and short-form content on product and AI
Engage with alumni and the learner community through testimonials and real-world case studies
Use AI at every stage with Claude, Nano Banana, Figma, HeyGen, and Granola

Requirements

What you’ll need

Education: business or communications school, currently completing a first- or second-year master’s degree, ideally specializing in marketing, growth, or entrepreneurship
Demonstrated personal use of AI: a side project, a ChatGPT or Claude account used daily, a Make or n8n workflow, a custom agent, an LLM-assisted blog, a GitHub repository, or equivalent evidence of AI use
Growth mindset: think in terms of funnels, formulate hypotheses, then test and measure
Proficiency in Excel or Google Sheets and an interest in dashboard analysis
Ability to write engaging content and experience managing a page, account, or community
Strong operational discipline and attention to detail, particularly for email sequences and A/B tests
Understanding of MQL, CAC, and NPS concepts
Curiosity, drive, resourcefulness, and a willingness to take initiative
You do not need to know everything from day one; curiosity and a desire to learn by doing are expected

Benefits

Comp & perks

Premium AI stack: Claude, Gemini, and convenient access to any AI tools relevant to your work
Guidance and day-to-day support from marketing team members with deep expertise in growth, events, and AI
Weekly one-on-one meeting with the Head of Marketing & Events
Daily collaboration with the other Heads of (Content and Design) and the CMO
Remote work / hybrid setup
Compensation in line with the statutory apprenticeship pay scale, with transparency from the interview stage