Head of Digital Demand and Experience

Thomas International

. Develop and deliver digital demand plans aligned to the wider Marketing and commercial strategy .

Posted 9/22/2026full-timeMarlow • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing leadership, focusing on demand generation, customer acquisition, and website optimization. Proven ability to build in-house marketing capabilities and lead teams while leveraging data analytics to drive commercial performance.

Highest-signal resume keywords

Digital Marketing LeadershipDemand Generation ProgrammesPaid Search Campaign ManagementWebsite Migration StrategyDigital Analytics Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEO StrategyPaid Social CampaignsA/B TestingConversion Rate OptimizationDigital Customer Experience ImprovementData-Driven Decision MakingBudget ManagementLead GenerationCustomer AcquisitionWebsite Performance Optimization

Soft Skills

Team LeadershipCoachingCollaborationStakeholder ManagementCommunication

Tools & Technologies

Digital Marketing TechnologyAnalytics PlatformsSEO ToolsPaid Advertising PlatformsCustomer Relationship Management Systems

Industry Keywords

B2B SoftwareSaaSTechnologySubscription BusinessDigital Acquisition Campaigns

About the role

Key responsibilities & impact

Develop and deliver digital demand plans aligned to the wider Marketing and commercial strategy
Own the commercial performance of the Thomas website, improving customer journeys, conversion and lead generation
Lead SEO, GEO and paid search strategy
Build, run and optimise paid search, paid social and other digital acquisition campaigns
Use digital analytics, attribution and customer behaviour data to identify improvement opportunities
Lead website experimentation, including A/B testing, landing page optimisation and conversion rate optimisation
Lead, coach and develop a small digital marketing team
Build Thomas’s in-house digital marketing capability, including skills, processes and tools
Lead website and digital agency migrations while protecting SEO, tracking, customer journeys and performance
Maximise the value of digital marketing technology and platforms
Collaborate with Sales, Product, Customer Success and Marketing to create a joined-up prospect experience
Monitor developments in digital marketing, AI, search and customer behaviour to improve effectiveness and efficiency

Requirements

What you’ll need

Significant digital marketing leadership experience, ideally within a B2B software, SaaS, technology or subscription business
Experience leading digital demand generation programmes contributing to measurable pipeline, revenue growth or customer acquisition
Recent hands-on experience personally building, running and optimising paid search and paid social campaigns inside the platforms
Experience leading website strategy and improving digital customer experiences through data and evidence-based optimisation
Experience building or significantly developing an in-house digital marketing capability, including team skills, processes, technology and ways of working
Experience leading an end-to-end website migration while protecting SEO, analytics, tracking, customer journeys and conversion performance
Experience leading a digital agency migration or transition, including knowledge transfer, access and asset handover, continuity planning and performance stabilisation
Experience using digital analytics and performance data to make decisions and improve commercial outcomes
Experience managing digital marketing budgets and demonstrating return on investment
Experience leading, coaching and developing marketing professionals
Experience working effectively with senior stakeholders and colleagues across Marketing, Sales, Product and other commercial functions
Commercial mindset with focus on lead generation, conversion, customer acquisition and wider commercial objectives

Benefits

Comp & perks

25 days holiday per annum, with the opportunity to purchase up to an extra 5 days per annum through the salary sacrifice holiday buy scheme
Early Finish Friday: finish at 15:00 all year round
Hybrid working, primarily from home, with some days in the office as agreed with your People Manager
Extra day off for your birthday and for moving house
Employee Assistance Programme via Champion Health, available 24/7/365
UK healthcare cash plan covering various healthcare appointments, including dental and optical
Gym membership contribution of up to £28 per month
Perkbox communication, health and wellbeing, discount portal and retail/leisure discounts
Personalised Feedback Session with an Enablement Specialist
Dress Down Policy, except for appropriate client-facing meetings
Enhanced Maternity and Paternity Scheme
Salary Sacrifice Pension Scheme