Thomas International

Public Relations

• Develop and deliver Thomas’s global organic social strategy across relevant platforms
• Create social content from internal expertise, research, customer stories and product developments
• Help Thomas leaders and subject matter experts build credible professional profiles and advocate for the business
• Build and engage online communities of customers, partners, HR professionals and business leaders
• Identify and deliver PR opportunities across publications, podcasts, events, journalists and influencers
• Monitor industry conversations, trends, competitor activity and brand sentiment
• Measure social, PR and community performance and improve activity using data and insight
• Collaborate with Marketing, Sales, Customer Success, Product, Partnerships and leadership to uncover stories and expertise

Social Community and PR Manager

Head of Department

• Develop and deliver digital demand plans aligned to the wider Marketing and commercial strategy
• Own the commercial performance of the Thomas website, improving customer journeys, conversion and lead generation
• Lead SEO, GEO and paid search strategy
• Build, run and optimise paid search, paid social and other digital acquisition campaigns
• Use digital analytics, attribution and customer behaviour data to identify improvement opportunities
• Lead website experimentation, including A/B testing, landing page optimisation and conversion rate optimisation
• Lead, coach and develop a small digital marketing team
• Build Thomas’s in-house digital marketing capability, including skills, processes and tools
• Lead website and digital agency migrations while protecting SEO, tracking, customer journeys and performance
• Maximise the value of digital marketing technology and platforms
• Collaborate with Sales, Product, Customer Success and Marketing to create a joined-up prospect experience
• Monitor developments in digital marketing, AI, search and customer behaviour to improve effectiveness and efficiency

Social Community and PR Manager

Head of Digital Demand and Experience