Audience Development Specialist

Thomson Reuters

. Manage day-to-day operations to deliver paid marketing campaigns on target .

Posted 11/9/2026full-timeGdansk • PolandJuniorMid-Level💰 PLN 84,000 - PLN 156,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid media campaigns, optimizing audience segmentation, and analyzing campaign performance. Proficient in utilizing ad manager platforms and Google Analytics to drive effective marketing strategies.

Highest-signal resume keywords

Paid Media Campaign ManagementAudience SegmentationGoogle Analytics (GA4)Social Media Bidding TacticsCross-Functional Team Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance AnalysisContent Marketing TacticsAd Manager PlatformsGoogle Ads SuiteExcel Proficiency

Soft Skills

Organizational SkillsAnalytical SkillsProblem-Solving Skills

Tools & Technologies

LinkedInMetaInstagramXYouTubeContent Syndication Advertising PlatformsAI Tools (Claude, ChatGPT, Copilot)

Industry Keywords

Digital Media Agency ExperienceHybrid Work SetupMulti-Regional TeamsFluent in English

About the role

Key responsibilities & impact

Manage day-to-day operations to deliver paid marketing campaigns on target
Collaborate with internal teams and external vendors on campaign proposals, planning, deployment, and delivery of paid media campaigns
Optimize audience segmentation and targeting throughout campaigns
Report on campaign performance, provide recommendations, and compile post-campaign analysis
Guide internal teams on paid media strategies, promotional tactics, and best practices
Maintain the social media calendar and ensure organic posting is on track
Work closely with the Team Lead to conduct and analyze test plans
Promote sponsored content across digital channels, including written content, live broadcasts, videos, and podcasts

Requirements

What you’ll need

Fluent in English (written and spoken)
2-3 years of experience managing paid media campaigns
Hands-on experience with LinkedIn, Meta, Instagram, X, YouTube, and content syndication advertising platforms
Strong understanding of social media bidding tactics and best practices
Experience with audience segmentation and targeting
Proficiency in ad manager platforms, Google Analytics (GA4), and Excel
Ability to work with cross-functional teams across different time zones
Strong organizational, analytical, and problem-solving skills
Working knowledge of AI tools (e.g. Claude, ChatGPT, Copilot), with experience using them in daily work and an understanding of their limitations
Experience with content marketing promotional tactics (preferred)
Digital media agency experience (preferred)
Experience with Google Ads Suite and best practices (preferred)
Experience working in a hybrid setup with multi-regional teams (preferred)
Legally authorized to work in Poland

Benefits

Comp & perks

Flexible work arrangements, including work from anywhere for up to 8 weeks per year
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Opportunities to get involved with pro-bono consulting projects and ESG initiatives
Career development, continuous learning, and skills development programs