Director, Audit Campaign Planning, Activation

Thomson Reuters

. Build integrated campaign plans aligned with the annual marketing plan and strategic priorities .

Posted 10/27/2026full-timeUnited StatesLead💰 $137,200 - $254,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B marketing strategy development and execution, with a focus on integrated campaign planning, measurement frameworks, and cross-functional collaboration. Proven ability to lead teams, manage budgets, and optimize marketing performance across various channels.

Highest-signal resume keywords

B2B Marketing StrategyCampaign Performance AnalysisSalesforce ProficiencyDemand GenerationAccount-Based Marketing (ABM)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign PlanningMeasurement FrameworksCampaign OptimizationMarketing AutomationMulti-Touch AttributionContent DevelopmentEmail MarketingEvent MarketingSales EnablementFunnel Tracking

Soft Skills

Strong Interpersonal SkillsExcellent Communication SkillsInfluencing Cross-Functional TeamsCoaching and Development

Tools & Technologies

SalesforceAnalytics ToolsAI-Enabled Tooling

Industry Keywords

B2BProfessional ServicesFinancial ServicesTaxAccountingAuditDemand CaptureCustomer Advocacy Programs

About the role

Key responsibilities & impact

Build integrated campaign plans aligned with the annual marketing plan and strategic priorities
Define objectives, audiences, messaging architecture, channel mix, and success metrics
Lead execution across demand generation, account-based marketing, digital, events, email, content, and sales enablement
Partner with product marketing and brand to translate positioning into channel-ready messaging and creative briefs
Own the campaign calendar, dependencies, cross-team resourcing, and timelines across concurrent launches
Define measurement frameworks, track funnel and pipeline contribution, and optimize campaigns
Align functional marketing and product teams and surface trade-offs to leadership
Establish campaign playbooks, templates, and governance
Help integrate AI-enabled tooling into planning and activation workflows
Manage external partners, budgets, and deliverables
Lead, coach, and develop campaign managers and specialists
Drive awareness, demand capture, and pipeline conversion for Thomson Reuters’ Audit product portfolio in the mid-market segment

Requirements

What you’ll need

15+ years of progressive experience in B2B marketing at the director or senior manager level
Experience marketing across the buyer journey from awareness to advocacy
Proven track record building marketing strategies and translating them into executable, measurable campaign frameworks
Experience with measurement frameworks, campaign performance analysis, and optimization
Comfortable with Salesforce, marketing automation, multi-touch attribution, and analytics tools
Excellent writing and editing skills across thought leadership, case studies, email, and web copy
Experience in B2B, professional services, or financial services, including tax, accounting, or audit
Ability to balance strategic roadmap planning with hands-on campaign execution
Strong interpersonal and communication skills; ability to influence cross-functional teams and build alignment
Preferred: experience with demand generation, ABM, customer advocacy programs, or building functions from the ground up

Benefits

Comp & perks

Flexible hybrid working environment
Work from anywhere for up to 8 weeks per year
Flexible vacation
Two company-wide Mental Health Days off
Headspace app access
Retirement savings
Tuition reimbursement
Employee incentive programs
Mental, physical, and financial wellbeing resources
Two paid volunteer days off annually
Health, dental, vision, disability, and life insurance programs
401(k) plan with company match
Sick and safe paid time off
Paid holidays, including two company mental health days off
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Employee Assistance Program
Group Legal Identity Theft Protection benefit
529 Plan access
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan
Pro-bono consulting and ESG initiative opportunities
Career development, continuous learning, and skills development programs