Director, Content Marketing

Thomson Reuters

. Lead the content engine for the full-stack Corporates marketing strategy .

Posted 10/14/2026full-timeEagan • Minnesota • United StatesLead💰 $137,200 - $254,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content strategy and editorial leadership, with a strong focus on demand generation and storytelling across tax, legal, and risk sectors. Proficient in leveraging analytics and AI tools to enhance content effectiveness and drive business impact.

Highest-signal resume keywords

Content Strategy LeadershipDemand GenerationSEO/AEO OptimizationTeam ManagementB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentEditorial JudgmentStorytellingSolution-SellingContent Measurement

Soft Skills

Interpersonal SkillsCross-Functional InfluenceCoaching

Tools & Technologies

SalesforceMarketing AutomationMulti-Touch AttributionSEO ToolsAI Content Tools

Industry Keywords

B2BProfessional ServicesLegalRisk ManagementContent Marketing

About the role

Key responsibilities & impact

Lead the content engine for the full-stack Corporates marketing strategy
Set the editorial agenda for the Corporates market across tax, legal, and risk
Shape narratives and points of view about the future of corporate professionals’ work
Build content programs that drive demand across tax, legal, and risk portfolios
Translate product capabilities into stories about corporate buyer outcomes
Define content pillars and messaging frameworks tied to the broader Corporates narrative
Create demand generation, nurture, conversion, sales enablement, ABM, segment-specific, launch, and campaign content
Cover the buyer journey from awareness through adoption, renewal, and advocacy
Partner with sales leadership to turn win/loss insights into solution-selling content
Improve organic SEO and AEO visibility across generative search experiences
Own editorial calendars, production workflows, distribution, and content measurement
Use Salesforce, multi-touch attribution, SEO/AEO analytics, and content analytics to report business impact
Lead and coach content managers, writers, and producers
Coordinate internal Studio, agencies, and contributor networks
Write, edit, and produce content hands-on
Collaborate with Brand, Product Marketing, Demand Generation, Sales Enablement, Communications, Product, Sales, strategy leads, and product teams
Set channel mix and align content with marketing and sales priorities

Requirements

What you’ll need

7+ years in content strategy and editorial leadership at a B2B SaaS, professional services, or media company
3+ years leading and scaling a team
Experience across multiple product lines or business units is ideal
Track record of building original content programs that moved a market
Strong editorial judgment, including rewriting and editing drafts
Ability to flex tone and depth across tax, legal, and risk/compliance audiences
Storytelling and solution-selling skills for complex technical capabilities
Fluency with AI content tools and responsible AI use
Familiarity with SEO and emerging AEO practices
Experience working with senior executives, including ghostwriting and providing pushback
Fluency with Salesforce, marketing automation, multi-touch attribution, and marketing analytics
Familiarity with CMS, Workfront, Contently, Writer, SEO and analytics tools, and AI-assisted production
Strong interpersonal and cross-functional influence skills
Preferred: experience in B2B, legal, regulated, or professional services markets
Nice to have: demand generation, ABM, customer advocacy programs, building content functions, or marketing multiple portfolios to a shared buyer

Benefits

Comp & perks

Flexible hybrid working environment
Work from anywhere for up to 8 weeks per year
Flexible vacation
Two company-wide Mental Health Days off
Headspace app access
Retirement savings
Tuition reimbursement
Employee incentive programs
Mental, physical, and financial wellbeing resources
Two paid volunteer days off annually
Pro-bono consulting opportunities
ESG initiative opportunities
Health, dental, vision, disability, and life insurance
401(k) plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays, including two company mental health days off
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Employee Assistance Program
Group Legal Identity Theft Protection benefit
529 Plan access
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan
Annual Bonus based on enterprise and individual performance