Director, Content Marketing

Thomson Reuters

. Build and lead a comprehensive content strategy driving demand generation across the buyer journey .

Posted 10/27/2026full-timeUnited StatesLead💰 $137,200 - $254,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive content strategies that drive demand generation and customer engagement. Proficient in leveraging analytics and measurement frameworks to optimize content performance and influence revenue.

Highest-signal resume keywords

Content Strategy DevelopmentTeam ManagementContent Performance AnalysisSalesforce ProficiencyDemand Generation Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Content MarketingEditorial Framework DevelopmentMeasurement FrameworksContent ProductionMulti-Touch AttributionContent AnalyticsEmail MarketingWeb CopywritingLong-Form WritingCase Study Development

Soft Skills

Interpersonal SkillsCommunication SkillsCoaching Skills

Tools & Technologies

SalesforceMarketing Automation ToolsAnalytics Tools

Industry Keywords

B2B MarketingProfessional ServicesFinancial ServicesContent OperationsCustomer Advocacy

About the role

Key responsibilities & impact

Build and lead a comprehensive content strategy driving demand generation across the buyer journey
Develop the strategic vision and editorial framework for prospect and customer engagement
Build the annual content strategy, content pillars, messaging frameworks, and editorial calendar
Establish content KPIs and measurement frameworks across engagement, lead generation, pipeline influence, and revenue attribution
Leverage Salesforce, multi-touch attribution, and content analytics to report impact and optimize performance
Determine the optimal channel mix across email, paid media, owned platforms, earned media, and customer advocacy
Own content delivery workflows and make data-driven format, length, and distribution decisions
Integrate content strategy with ABM and segment-specific initiatives
Partner with Sales leadership to translate win/loss insights into content
Partner with Product teams to convert feature announcements into customer narratives
Manage, coach, and develop 2–3 content managers and producers
Write, edit, and produce content hands-on
Collaborate with Demand Generation, Product Marketing, Sales Enablement, and Product leaders
Influence marketing roadmaps, advocate for content needs, and deliver against commitments

Requirements

What you’ll need

5+ years of progressive experience in content marketing at the director or senior manager level
2+ years managing content teams
Experience leading content functions and scaling content operations
Proven track record building content strategy and executable, measurable editorial roadmaps
Hands-on experience with measurement frameworks, content performance analysis, and optimization
Comfortable with Salesforce, marketing automation, multi-touch attribution, and analytics tools
Excellent writing and editing skills across long-form thought leadership, case studies, email, and web copy
Experience in B2B, professional services, or financial services, including tax, accounting, audit, or legal
Ability to balance strategic roadmap planning with hands-on content production
Strong interpersonal and communication skills
Preferred: experience with demand generation, ABM, customer advocacy programs, or building content functions from the ground up

Benefits

Comp & perks

Flexible hybrid working environment
Work from anywhere for up to 8 weeks per year
Flexible vacation
Two company-wide Mental Health Days off
Headspace app access
Retirement savings
Tuition reimbursement
Employee incentive programs
Mental, physical, and financial wellbeing resources
Two paid volunteer days off annually
Pro-bono consulting projects and ESG initiatives
Health, dental, vision, disability, and life insurance programs
401(k) plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays, including two company mental health days off
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Employee Assistance Program
Group Legal Identity Theft Protection benefit
529 Plan access
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan
Annual Bonus eligibility based on enterprise and individual performance