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Marketer, ABM
Thomson Reuters. Support planning and execution of creative, modern ABM programs for prioritized accounts and buying groups .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) strategies, project management, and stakeholder coordination, with a strong focus on leveraging marketing technology for campaign execution and performance measurement.
Highest-signal resume keywords
Account-Based Marketing (ABM)Project ManagementSales SupportMarketing Technology ProficiencyB2B Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationField MarketingLifecycle MarketingIntegrated Campaign MeasurementMulti-Channel Program ExecutionPipeline CreationPerformance ReportingProcess StandardizationData AnalysisBudget Management
Soft Skills
Communication SkillsCustomer-First MindsetRelationship BuildingAdaptabilityTime Management
Tools & Technologies
Microsoft OfficeWorkfrontAnaplanMarketing AutomationCRMDigital AnalyticsWebinar ToolsABM Platforms6sense
Industry Keywords
B2B MarketingCloud-Based SoftwareBusiness Service ProvidersStakeholder AlignmentEngagement Tactics
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Support planning and execution of creative, modern ABM programs for prioritized accounts and buying groups
- Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria
- Coordinate centralized marketing teams and Sales to activate account-based tactics
- Manage timelines, deliverables, stakeholder coordination, approvals, budgets, vendors/agencies, and post-program follow-through
- Coordinate lead/account workflows with Sales to ensure engagement is captured, routed, and actioned
- Orchestrate integrated channel tactics, including events, gifting, paid media, and email
- Support ABM performance measurement and reporting and turn insights into optimizations
- Use marketing technology and data to target, personalize, and track ABM programs
- Track lead flow and timely sales follow-up
- Standardize and improve ABM processes using templates and best practices
- Develop ideas to differentiate the Thomson Reuters brand
Requirements
What you’ll need- Bachelor’s degree in marketing or a related field, or equivalent experience
- 2–4 years of experience in B2B marketing — ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers
- Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support
- Comfort using marketing technology to deploy and measure integrated campaigns
- Strong project management and communication skills
- Ability to manage multiple workstreams, track dependencies, and deliver on time
- Customer-first mindset
- Ability to adapt to shifting priorities
- Ability to build relationships across marketing, sales, operations, and insights/analytics
- Familiarity with modern B2B best practices for integrated, multi-channel programs and pipeline creation and acceleration
- Proficiency in Microsoft Office and related productivity tools
- Ability to travel to key events, approximately 5%–10%
- Experience with Workfront or Anaplan preferred
- Familiarity with marketing automation, CRM, digital analytics, webinar/events tools, and ABM/intent platforms such as 6sense preferred
Benefits
Comp & perks- Flexible hybrid working environment
- Work from anywhere for up to 8 weeks per year
- Flexible vacation
- Two company-wide Mental Health Days off
- Headspace app access
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Mental, physical, and financial wellbeing resources
- Two paid volunteer days off annually
- Health, dental, vision, disability, and life insurance programs
- Competitive 401k plan with company match
- Sick and safe paid time off
- Paid holidays, including two company mental health days off
- Parental leave
- Sabbatical leave
- Optional hospital, accident and sickness insurance
- Optional life and AD&D insurance
- Flexible Spending and Health Savings Accounts
- Fitness reimbursement
- Employee Assistance Program
- Group Legal Identity Theft Protection benefit
- 529 Plan access
- Commuter benefits
- Adoption & Surrogacy Assistance
- Employee Stock Purchase Plan
- Annual Bonus eligibility based on enterprise and individual performance