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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in B2B marketing with a focus on integrated field, event, and account-based programmes that drive measurable pipeline and revenue growth. Proven ability to lead marketing teams, adapt strategies for local markets, and build strong relationships with stakeholders in the ANZ region.
Highest-signal resume keywords
10+ Years In B2B MarketingLeadership Of Field Marketing TeamsExperience In The ANZ MarketAccount-Based Programme DevelopmentStrong Writing And Editorial Judgement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing StrategyPipeline GrowthEvent ManagementContent DevelopmentData Analysis
Soft Skills
Inclusive People LeadershipCollaborationRelationship Building
Tools & Technologies
SalesforceEloqua6sensePower BI
Industry Keywords
B2B MarketingANZ MarketLegal MarketingCorporate MarketingTax Compliance Marketing
Tech Stack
Tools & technologiesAEM
About the role
Key responsibilities & impact- Set the ANZ marketing strategy, plan and budget
- Align marketing priorities with ANZ leadership, regional and segment goals
- Partner with Sales to identify priority accounts, buying groups and pipeline gaps
- Deliver marketing-sourced and marketing-influenced pipeline and revenue growth
- Build integrated account- and segment-based programmes
- Create demand through executive roundtables, briefings, webinars and partner-led programmes
- Adapt regional and segment campaigns for local audiences, channels and market timing
- Develop customer stories, locally relevant content and sales enablement
- Set objectives and measure outcomes for events and sponsorships, including the flagship customer conference
- Build relationships with professional bodies, industry associations and customer communities
- Lead a field marketing team across Australia and New Zealand
- Champion experimentation and AI-enabled marketing ways of working
- Manage agencies, vendors, budgets and timelines
- Report marketing activity against pipeline, conversion and revenue
- Represent ANZ customer and market needs in regional planning
- Report to the Vice President, Marketing, AEM
- Collaborate with Segment, Sales, Product Marketing, Customer Success, Partnerships and regional marketing teams
Requirements
What you’ll need- 10+ years in B2B marketing
- Leadership of field, regional or integrated marketing teams
- Substantial experience in the ANZ market
- Track record of delivering measurable pipeline and revenue growth through integrated field, event, account-based and content programmes
- Experience building account-based programmes for strategic enterprise accounts with measurable engagement and pipeline impact
- Experience translating regional or global campaigns into locally relevant messaging, content, channels and activation
- Strong understanding of how professional and enterprise buyers in ANZ make decisions
- Credibility as a commercial partner to Sales and business leaders
- Inclusive people leadership
- Experience marketing professional information or software to legal, corporate, tax or compliance audiences (preferred)
- Senior network across the ANZ legal, corporate, tax or compliance community (preferred)
- Experience driving adoption of AI products within an existing customer base (preferred)
- Familiarity with Salesforce, Eloqua, 6sense and Power BI (preferred)
- Experience building relationships with professional bodies, industry associations and senior market stakeholders (preferred)
- Strong writing and editorial judgement (preferred)
- Analytical ability to connect marketing activity to pipeline, conversion, expansion and revenue using data and AI tools (preferred)
- Ability to balance market strategy with hands-on execution, prioritise investment and build repeatable programmes (preferred)
Benefits
Comp & perks- Flexible hybrid working environment
- Work from anywhere for up to 8 weeks per year
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Continuous learning and skill development
- Grow My Way programming and skills-first development
- Two paid volunteer days off annually
- Opportunities to participate in pro-bono consulting projects and ESG initiatives
- Flexible work arrangements
- Inclusive workplace culture
- Work-life balance support
- Reasonable accommodations for qualified individuals with disabilities and sincerely held religious beliefs