Senior Director, Growth and Demand, AEM

Thomson Reuters

. Build and lead the regional growth and demand team .

Posted 10/21/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling demand marketing functions across multiple markets, with a strong focus on data-driven decision-making and AI integration in campaign strategies. Proven ability to lead cross-functional teams and align stakeholders to achieve marketing pipeline targets and optimize performance.

Highest-signal resume keywords

Demand Marketing StrategyPipeline ManagementAI-Driven CampaignsIntegrated Audience-Led ProgramsFluency in Marketing Technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationMarketing AutomationPerformance MarketingData AnalysisFunnel EconomicsCustomer InsightCampaign OptimizationAccount-Based MarketingProgram ScalingMarket Transformation

Soft Skills

LeadershipStakeholder AlignmentTeam BuildingDecision-MakingCollaboration

Tools & Technologies

SalesforceEloqua6sensePower BIWeChatKakaoTalkNaverBaidu

Industry Keywords

Emerging MarketsRegulated Professional MarketsLegal MarketingTax MarketingIntegrated Marketing

About the role

Key responsibilities & impact

Build and lead the regional growth and demand team
Set priorities and resolve competing business and market needs
Manage the regional marketing budget, agencies, and partners
Own the marketing pipeline target, tracking sourced, influenced, and accelerated pipeline from first touch to closed-won
Set the regional brand-to-demand strategy with segment and sales leaders
Translate customer insight, propositions, and sales plans into scalable programs
Design demand programs for regional buying committees
Run an always-on, full-funnel engine across content, paid, owned, and social channels, including WeChat and KakaoTalk
Activate field marketing through accounts, sales, business development, partners, and events
Extend reach through packaged partner campaigns
Lead account-based marketing for enterprise customers using 1:1 and 1:few playbooks
Oversee performance marketing and regional websites
Optimize channels against pipeline and cost per opportunity
Work with global digital experts to improve visibility in search and AI-generated answers, including Naver and Baidu
Use research, behavioral data, win/loss analysis, and sales insight to refine audiences and messaging
Make the team AI-first across insight, content, localization, personalization, campaign build, and reporting
Lead regional marketing operations and build data, automation, and measurement foundations

Requirements

What you’ll need

Experience building and scaling a centralised demand or growth marketing function across multiple markets, ideally in Asia or emerging markets
Experience building or transforming a team
Experience leading integrated, audience-led programs with segment, product marketing, and sales leaders
Experience scaling programs across markets and partners
Experience managing marketing to a pipeline target using funnel economics
Experience using AI to transform how campaigns are created and run
Fluency in modern marketing technology, including 6sense, Eloqua, Salesforce, and Power BI
Customer-insight and research-driven approach
Data-driven decision-making, measurement, testing, and optimization
Ability to lead through others and align stakeholders in a global, matrixed company
Ability to use shared platforms and bring regional insight into global strategy
Preferred: experience in legal, tax, or other regulated professional markets, or marketing a platform rather than a single product

Benefits

Comp & perks

Flexible hybrid working environment
Flexible work arrangements, including work from anywhere for up to 8 weeks per year
Continuous learning and skill development through Grow My Way programming
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Opportunities to participate in pro-bono consulting projects and ESG initiatives
Workplace culture focused on inclusion, belonging, flexibility, and work-life balance