Senior Manager, Subscriptions Strategy

Thomson Reuters

. Lead global subscriber growth across web and app .

Posted 10/23/2026full-timeLondon • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and implementing subscription growth strategies, optimizing acquisition funnels, and driving engagement for paywalled content. Strong analytical skills are essential for translating performance data into actionable insights and strategic roadmaps.

Highest-signal resume keywords

Subscription Growth StrategiesAcquisition FunnelsPaywall OptimizationData-Driven Decision MakingProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Subscriber AcquisitionEngagement StrategiesPerformance AnalysisAttribution ModelsCampaign Optimization

Soft Skills

Problem SolvingCollaborationOriginal ThinkingCommitment to Shared Goals

Industry Keywords

Premium News MediaDigital SubscriptionsUser BehaviorCustomer JourneysRetention Analysis

About the role

Key responsibilities & impact

Lead global subscriber growth across web and app
Own product testing strategy and paywall and registration optimization
Lead a global, full-funnel strategy for engagement, subscriber acquisition, and retention
Own the testing roadmap for registration walls, paywalls, and product journeys
Partner with Product and Engineering to improve conversion and engagement
Build install-to-paid acquisition strategies across mobile web and apps
Test campaign structures, audience segments, and ad creatives across acquisition channels
Define audience cohorts from performance data
Work with Product, Engineering, and Design to optimize landing pages, funnels, and onsite experiences
Define the subscription value proposition across consumer touchpoints
Partner with Analytics on retention and churn analyses
Identify cancellation drivers and opportunities to grow subscriber lifetime value
Translate campaign, subscription, and testing performance into insights, roadmaps, and recommendations
Oversee marketing processes, timelines, and creative development
Partner with Product, Analytics, Newsletters, and Editorial to achieve subscription goals
Report to the Director of Subscriptions

Requirements

What you’ll need

5+ years of experience developing and implementing subscription growth strategies for a premium news media organization
Deep understanding of acquisition funnels, paywall and registration strategies, user behavior, and subscription models
Experience driving engagement and growth across paywalled content
Experience partnering with editorial, product, and marketing teams to grow digital subscriptions
Ability to analyze customer journeys, apply attribution models, and optimize acquisition funnels
Strong project management skills
Ability to build data-driven strategy roadmaps with a detailed approach
Problem solving and original thinking
Data-informed decision making
Collaboration across a matrixed organization
Commitment to shared goals
Experience at a premium news media organization

Benefits

Comp & perks

Flexible hybrid working environment for office-based roles
Work from anywhere for up to 8 weeks per year
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Opportunities for pro-bono consulting projects and ESG initiatives
Career development, continuous learning, skills development, and Grow My Way programming
Flexible work arrangements and work-life balance policies