Senior Manager – Value Proposition

Thomson Reuters

. Define the value proposition strategy for the portfolio, segments, and key launches .

Posted 10/27/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in value proposition strategy, product marketing, and go-to-market initiatives, with a strong focus on customer insights and commercial metrics. Proven ability to lead multidisciplinary teams and communicate effectively with stakeholders at all levels.

Highest-signal resume keywords

Value Proposition StrategyProduct MarketingGo-To-Market StrategyCustomer InsightsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchCompetitive AnalysisPositioning DevelopmentMessaging CreationCommercial StrategyProduct LaunchesPortfolio StrategyAnalytical CapabilitiesB2B SoftwareSaaS

Soft Skills

Excellent Communication SkillsInfluencing DecisionsCollaborationSimplifying Complex TopicsBusiness Acumen

Industry Keywords

Legal TechnologyInformation ServicesAI-Powered SolutionsPricingPackagingSegmentationCustomer Insights

About the role

Key responsibilities & impact

Define the value proposition strategy for the portfolio, segments, and key launches
Lead the development of positioning, messaging, use cases, packaging, and value propositions
Build go-to-market strategies and plans in partnership with Product, Marketing, Sales, Customer Success, Finance, and Operations
Conduct customer and market research, competitive analyses, and value proposition validation
Translate technical and functional capabilities into clear benefits, measurable outcomes, and narratives for different audiences
Lead and develop Value Proposition professionals, establishing methods, tools, operating rhythms, and quality standards
Support launches, sales enablement, and the continuous evolution of materials and messaging
Monitor acquisition, adoption, conversion, retention, and commercial performance metrics
Identify integration, bundling, and expansion opportunities across portfolio products and Thomson Reuters’ global solutions
Drive executive alignment on priorities, decisions, and outcomes related to value proposition and go-to-market initiatives

Requirements

What you’ll need

Relevant experience in value proposition, product marketing, portfolio strategy, go-to-market, or digital product management
Experience leading people and developing multidisciplinary teams
Proven ability to build positioning, messaging, offers, and commercial strategies based on customer and market insights
Strong business acumen, analytical capabilities, and familiarity with commercial and product metrics
Experience collaborating with Product, Marketing, Sales, Finance, Customer Success, and senior leadership
Excellent written, verbal, and executive communication skills, with the ability to simplify complex topics and influence decisions
Intermediate to advanced English proficiency, with the ability to participate in meetings, collaborate with global teams, and work with professional documentation
Experience with B2B software, SaaS, legal technology, information services, or AI-powered solutions
Knowledge of pricing, packaging, segmentation, market research, or customer insights
Experience with product launches, portfolio transformation, or the expansion of new categories

Benefits

Comp & perks

Flexible hybrid work environment
Opportunity to work from anywhere for up to 8 weeks per year
Culture of continuous learning and skills development
“Grow My Way” program
Medical and dental coverage
Two corporate mental health days
Performance-based incentive programs
Resources supporting mental, physical, and financial well-being
Two paid volunteer days per year
Opportunities to participate in pro bono consulting projects and ESG initiatives