Senior Marketing Manager, Tax and Accounting

Thomson Reuters

. Create and deliver the integrated marketing plan for the Tax and Accounting Professionals portfolio in ANZ .

Posted 10/27/2026contractPyrmont • AustraliaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and executing integrated marketing plans for B2B campaigns, with a strong focus on lead generation, content quality, and performance tracking. Proficient in utilizing marketing automation and CRM tools to drive measurable results and enhance customer engagement.

Highest-signal resume keywords

Integrated Marketing Plan DevelopmentB2B Campaign ManagementMarketing Automation ProficiencyStrong Writing And Editing SkillsData-Driven Performance Tracking

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationContent ManagementCampaign ExecutionSales Pipeline DevelopmentMarket PositioningCustomer CommunicationAudience BuildingTesting And OptimizationBudget PlanningStakeholder Management

Soft Skills

JudgmentCollaborationChallenge Senior StakeholdersCreativityAttention To Detail

Tools & Technologies

EloquaSalesforceCRM SystemsWeb Content ManagementDigital Marketing ChannelsAI Tools

Industry Keywords

Tax And Accounting ProfessionalsProfessional Services MarketingAustralian Tax MarketESG ReportingWebinars And Events

About the role

Key responsibilities & impact

Create and deliver the integrated marketing plan for the Tax and Accounting Professionals portfolio in ANZ
Generate qualified leads, sourced and influenced pipeline, and wins across ANZ and international markets served by Checkpoint World
Lead always-on and launch campaigns across email, marketing automation, digital, webinars, events, and content
Build audiences with Marketing Operations and execute much of the campaign work directly
Translate global product positioning and assets into regional launch plans, sales tools, and customer communications
Develop marketing for existing and lapsed customers covering adoption, upgrade, renewal, and win-back
Turn customer results into proof for future campaigns
Own the quality and consistency of marketing content, writing and editing priority materials
Review and improve business-produced content and direct writers, designers, and agencies
Manage portfolio content across websites and digital channels for currency, search performance, and conversion
Track and report marketing performance against targets and improve results through testing, data, and customer insight
Partner with leadership and sales on targets, lead management, follow-up, messaging, materials, and marketing capability

Requirements

What you’ll need

Built a marketing plan for a business or portfolio from a low base, including priorities and budget, and gained senior stakeholder agreement
Planned and run integrated B2B campaigns targeting prospects and existing customers, including upgrade or win-back campaigns, generating sales pipeline and measurable results
Taken a product to market in a competitive category, translating positioning into campaigns, sales tools, and customer communications
Strong writing and editing skills, with the judgment to improve weak content and brief writers and designers to a high standard
Hands-on experience with marketing automation, CRM, web content management, and digital channels
Use data to track pipeline from lead to win, determine what to scale, fix, or stop, and run simple tests
Ability to work credibly as a peer to sales and challenge senior stakeholders without formal authority
Preferred: Experience marketing to accountants, tax advisers, or professional services firms
Preferred: Knowledge of the Australian tax and accounting market, professional bodies, and events
Preferred: Familiarity with ESG or sustainability reporting
Preferred: Experience running webinars and events that produced pipeline, with sales follow-up
Preferred: Experience building audiences and working with marketing operations on data, lead routing, and consent
Preferred: Everyday use of AI tools for research, drafting, and analysis, with care checking output
Preferred: Experience marketing AI-enabled or subscription software, or running campaigns across several countries
Preferred: Hands-on use of Eloqua, Salesforce, or a similar technology stack

Benefits

Comp & perks

Flexible hybrid working environment for office-based roles
Work from anywhere for up to 8 weeks per year
Flexible vacation
Two company-wide Mental Health Days off
Access to the Headspace app
Retirement savings
Tuition reimbursement
Employee incentive programs
Resources for mental, physical, and financial wellbeing
Two paid volunteer days off annually
Opportunities to participate in pro-bono consulting projects and ESG initiatives
Career development, continuous learning, and skills development through Grow My Way programming
Flexible work arrangements and work-life balance policies
Reasonable accommodations for qualified individuals with disabilities and sincerely held religious beliefs