Senior Product Marketing Manager

Thomson Reuters

. Lead go-to-market strategy and execution for CoCounsel Legal, from positioning through launch and ongoing growth .

Posted 10/6/2026full-timeUnited StatesSenior💰 $100,100 - $185,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies for AI-driven B2B enterprise software, with a strong focus on competitive positioning, market differentiation, and measurable business impact. Proven ability to synthesize customer insights and influence product strategy while mentoring cross-functional teams.

Highest-signal resume keywords

Go-To-Market StrategyB2B Enterprise SoftwareAI/GenAI PositioningCompetitive PositioningExecutive-Level Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket AnalysisLifecycle MarketingValue Proposition DevelopmentSales EnablementData-Driven Decision MakingCustomer Insights SynthesisProduct Launch ManagementPipeline GrowthObjection Handling

Soft Skills

MentoringInfluencing Without AuthorityStorytellingCross-Functional CollaborationCommunication

Industry Keywords

Legal TechSaaSAIContent-Driven ProductsKnowledge-Based PlatformsGeneral CounselChief Legal OfficerB2B SalesMarket DifferentiationEmerging AI Players

About the role

Key responsibilities & impact

Lead go-to-market strategy and execution for CoCounsel Legal, from positioning through launch and ongoing growth
Develop differentiated messaging and value propositions around AI capabilities, content grounding, and enterprise value
Lead major product launches and cross-portfolio initiatives with Product, Sales, Demand Generation, and Communications
Conduct competitive and market analysis, including analysis of emerging AI players
Partner with Product leadership to influence the development roadmap using market insights and customer feedback
Synthesize customer insights into actionable go-to-market strategies
Enable Sales with core narratives, objection handling, and competitive positioning
Drive pipeline and growth through lifecycle marketing and go-to-market optimization
Mentor and influence product marketing managers and cross-functional stakeholders
Act as a thought leader in product marketing excellence and novel functional applications of AI

Requirements

What you’ll need

5+ years of product marketing or related experience, with demonstrated progression in scope and impact
Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech
Proven track record of leading go-to-market strategy for complex or category-defining products
Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred
Experience influencing product strategy and senior stakeholders at Director+ / VP level
Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets
Demonstrated ability to drive measurable business impact, including pipeline, adoption, and revenue
Exceptional communication and storytelling skills, including executive-level content creation
Ability to operate in highly cross-functional environments and influence without authority
Experience mentoring or leading other marketers is a plus
Experience in the Legal software market preferred
Knowledge of and/or experience working directly with General Counsel and Chief Legal Officer personas preferred
Direct B2B sales experience preferred

Benefits

Comp & perks

Flexible hybrid working environment
Flexible work arrangements, including work from anywhere for up to 8 weeks per year
Continuous learning and skills development through Grow My Way programming
Flexible vacation
Two company-wide Mental Health Days off
Headspace app access
Retirement savings
Tuition reimbursement
Employee incentive programs
Mental, physical, and financial wellbeing resources
Two paid volunteer days off annually
Pro-bono consulting project opportunities
ESG initiative opportunities
Health insurance
Dental insurance
Vision insurance
Disability insurance
Life insurance
401(k) plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays, including two company mental health days off
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending Accounts
Health Savings Accounts
Fitness reimbursement
Employee Assistance Program
Group Legal Identity Theft Protection benefit
529 Plan access
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan
Annual Bonus based on enterprise and individual performance