Senior Product Marketing Manager

Thomson Reuters

. Lead go-to-market strategy and execution for Thomson Reuters’ Corporate Legal portfolio, focusing on CoCounsel and AI-driven solutions .

Posted 10/2/2026full-timeUnited StatesSenior💰 $100,100 - $185,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market strategies for AI-driven solutions and B2B enterprise software, with a strong focus on competitive positioning and market differentiation. Proven ability to synthesize customer insights into actionable strategies while mentoring cross-functional teams and influencing senior stakeholders.

Highest-signal resume keywords

Go-To-Market StrategyB2B Enterprise SoftwareAI/GenAI PositioningCompetitive PositioningExecutive-Level Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingMarket AnalysisSales EnablementLifecycle MarketingMessaging DevelopmentData-Driven Decision MakingCustomer Insights SynthesisProduct Launch ManagementPipeline Growth StrategiesCompetitive Differentiation

Soft Skills

Exceptional CommunicationStorytellingMentoringInfluencing Without AuthorityCross-Functional Collaboration

Certifications & Qualifications

Bachelor’s Degree in MarketingMBAJD

Industry Keywords

AI SolutionsSaaSLegal TechContent-Driven ProductsKnowledge-Based Platforms

About the role

Key responsibilities & impact

Lead go-to-market strategy and execution for Thomson Reuters’ Corporate Legal portfolio, focusing on CoCounsel and AI-driven solutions
Own strategic positioning and develop differentiated messaging and value propositions around AI capabilities, content grounding, and enterprise value
Lead major product launches and cross-portfolio initiatives with Product, Sales, Demand Gen, and Communications
Conduct competitive and market analysis, including analysis of emerging AI players
Partner with Product leadership to influence roadmap using market insights and customer feedback
Synthesize customer insights into actionable go-to-market strategies
Lead sales enablement strategy, including core narratives, objection handling, and competitive positioning
Drive pipeline and growth through lifecycle marketing and go-to-market optimization
Develop executive-level messaging and support analyst relations, PR, and high-visibility external engagements
Mentor and influence other product marketers and cross-functional stakeholders
Act as a thought leader in product marketing excellence

Requirements

What you’ll need

5+ years of product marketing or related experience, with demonstrated progression in scope and impact
Bachelor’s degree in Marketing, Business, Communications, or related field required
MBA, JD, or other advanced degree strongly preferred
Strong experience in B2B enterprise software, ideally in AI, SaaS, or legal tech
Proven track record of leading go-to-market strategy for complex or category-defining products
Deep understanding of AI/GenAI positioning, content-driven products, or knowledge-based platforms preferred
Experience influencing product strategy and senior stakeholders at Director+ / VP level
Strong expertise in competitive positioning and market differentiation, particularly in fast-moving markets
Demonstrated ability to drive measurable business impact, including pipeline, adoption, and revenue
Exceptional communication and storytelling skills, including experience creating executive-level content
Ability to operate in highly cross-functional environments, influencing without authority
Experience mentoring or leading other marketers is a plus

Benefits

Comp & perks

Flexible hybrid working environment
Flexible work arrangements, including work from anywhere for up to 8 weeks per year
Continuous learning and skills development through Grow My Way programming
Flexible vacation
Two company-wide Mental Health Days off
Headspace app access
Retirement savings
Tuition reimbursement
Employee incentive programs
Mental, physical, and financial wellbeing resources
Two paid volunteer days off annually
Pro-bono consulting projects and ESG initiatives
Health, dental, vision, disability, and life insurance programs
Competitive 401(k) plan with company match
Competitive vacation, sick and safe paid time off
Paid holidays, including two company mental health days off
Parental leave
Sabbatical leave
Optional hospital, accident and sickness insurance
Optional life and AD&D insurance
Flexible Spending and Health Savings Accounts
Fitness reimbursement
Employee Assistance Program
Group Legal Identity Theft Protection benefit
529 Plan access
Commuter benefits
Adoption & Surrogacy Assistance
Employee Stock Purchase Plan access
Annual Bonus based on enterprise and individual performance may be available