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Art Director – Packaging
Thrive Market. Lead the creative strategy, quality, and consistency of Thrive Market’s Owned Brands packaging .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in packaging design and art direction, with a strong focus on brand development and team management. Proficient in Adobe Creative Suite and knowledgeable in print production processes, ensuring high-quality standards and innovative design solutions.
Highest-signal resume keywords
Packaging DesignTeam ManagementAdobe Creative SuitePrint Production ProcessesBrand Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Packaging DesignArt DirectionBrand DevelopmentPrint Production ProcessesProofing WorkflowsOn-Site Press ChecksPackaging SubstratesDesign SystemsTypographyColor Matching
Soft Skills
MentorshipOrganizational SkillsCommunication AbilitiesCreative FeedbackCollaboration
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesignAI Tools
Industry Keywords
CPGFood IndustryWellness IndustrySustainabilityConsumer Behavior
About the role
Key responsibilities & impact- Lead the creative strategy, quality, and consistency of Thrive Market’s Owned Brands packaging
- Manage a team of packaging designers and production artists
- Provide daily creative feedback and align with stakeholders in bi-weekly meetings
- Ensure packaging designs adhere to brand standards and contribute to a cohesive brand identity
- Delegate projects and conduct mid-year and annual performance reviews
- Manage career pathing and establish clear OKRs to support team growth and skill development
- Mentor designers and help optimize processes and creative efficiencies
- Partner with photo, content, and merchandising marketing teams to define creative objectives, packaging style, and strategic approaches
- Collaborate with the Content team to define editorial direction for packaging
- Build, manage, and update brand style guides and packaging standards
- Manage production from design through printing and collaborate on mechanicals and printing best practices
- Review proofs and lead on-site or remote press checks
- Provide creative support for new product development, including home goods, textiles, and specialty products
- Conduct competitive research on industry trends and consumer preferences
- Develop and implement operational efficiencies for the packaging design process
- Create presentation materials, packaging mockups, and competitive landscape analyses for leadership review
- Guide on-pack photography and provide retouching feedback
- Identify opportunities to elevate Thrive Market’s brand through packaging design, printing, and branding innovation
Requirements
What you’ll need- 5+ years in packaging design and art direction, with a strong background in brand development, preferably within the CPG, food, or wellness industries
- Minimum of 2 years of direct people management experience
- Proven experience managing a creative team, including mentorship, performance reviews, and project delegation
- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Knowledge of print production processes, packaging substrates, and materials
- Experience building, documenting, and maintaining scalable packaging design systems, including templates, modular layouts, typography, color, substrates, and component libraries
- Hands-on experience with proofing workflows and on-site or remote press checks, including color-matching, evaluating print quality, and approving or rejecting proofs against brand standards and printer specs
- Experience evaluating and implementing AI tools to increase team efficiency, including assessing fit, quality, and risk, and integrating approved tools into design and production workflows
- Experience directing on-pack product photography and giving retouching feedback
- Strong eye for design, typography, and color
- Ability to create cohesive brand identities and maintain quality standards across multiple products
- Ability to work with cross-functional teams, including content, photography, product development, and merchandising
- Excellent organizational skills to manage multiple projects, timelines, and deadlines in a fast-paced environment
- Understanding of current trends in packaging, sustainability, and consumer behavior
- Ability to conduct competitive research and apply insights
- Strong verbal and written communication abilities
- Skilled in identifying and addressing design inconsistencies and production issues
- A bachelor’s degree in Graphic Design, Visual Arts, or a related field is preferred, though equivalent professional experience may also be considered
- Employees must be based in the United States throughout employment
Benefits
Comp & perks- Comprehensive health benefits (medical, dental, vision, life and disability)
- Equity
- 401k plan
- 9 Observed Holidays
- Flexible Paid Time Off
- Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
- Ability to work in our beautiful office in Playa Vista
- Free Thrive Market membership with exclusive employee discount
- Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
- Stock Options
- Health & Wellness Benefits