Senior Data Analyst, Lifecycle Marketing

Thrive Market

. Lead high-impact, end-to-end analytics projects that inform key business and product strategies .

Posted 10/27/2026full-timeRemote • California • United StatesSenior💰 $130,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data analytics with a strong focus on SQL, data visualization, and statistical analysis to drive business impact. Capable of translating complex business questions into actionable insights and analytical frameworks while collaborating cross-functionally to enhance decision-making.

Highest-signal resume keywords

Data AnalyticsSQL ProficiencyData Visualization ToolsStatistical AnalysisCRM Metrics Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SQLData VisualizationStatisticsA/B TestingMultivariate RegressionData ManipulationMember SegmentationCloud Data WarehousesDBTPython

Soft Skills

CollaborationCommunicationCuriositySelf-MotivationBusiness-First Mindset

Tools & Technologies

DomoLookerTableauSnowflakeBigQuery

Certifications & Qualifications

MBA in AnalyticsMBA in Strategy

Industry Keywords

ECommerceSubscription BusinessCustomer JourneyRetentionLTVChurnEngagement CampaignsAttributionCausal InferenceCRM

Tech Stack

Tools & technologies

BigQueryCloudPythonSnowflakeSQLTableau

About the role

Key responsibilities & impact

Lead high-impact, end-to-end analytics projects that inform key business and product strategies
Partner cross-functionally with stakeholders to align on priorities and translate questions into analytical frameworks
Deliver clear, data-driven insights that influence decision-making across the organization
Design and maintain dashboards, models, and datasets that empower business teams to self-serve and track performance
Identify data quality issues and help resolve inconsistencies across source systems
Support lifecycle and engagement analytics to inform retention, LTV, and user journey improvements
Collaborate with Finance to measure and forecast the financial impact of product and business decisions
Respond to ad hoc analytical requests with accuracy, efficiency, and business context
Recommend new ways to enhance Thrive Market’s analytical toolkit and processes
Evaluate customer journey touchpoints and measure email, SMS, and app engagement campaign effectiveness
Build dashboards and models to monitor churn, reactivation, and engagement rates
Deliver insights informing personalization strategies and CRM segmentation to enhance customer lifetime value

Requirements

What you’ll need

7+ years of experience in data analytics, with a strong track record of business impact
MBA with a focus in analytics, strategy, or a related quantitative field
Ability to translate business questions into analytical frameworks and provide actionable, prescriptive insights to stakeholders
Proficiency in SQL and data visualization tools (e.g., Domo, Looker, Tableau) with a focus on self-serve dashboard governance
Advanced SQL skills with experience in cloud data warehouses (Snowflake, BigQuery)
Experience using DBT and Python for data manipulation, transformation, and processing
Strong foundation in statistics and multivariate regression
Expertise in building and interpreting member segmentation models to drive personalized lifecycle campaigns
Proven track record of designing, executing, and analyzing complex A/B and multivariate tests across channels (email, SMS, push, onsite)
Strong ability to connect CRM metrics (e.g., retention, LTV, churn, reactivation, ROAS) to overall business impact
Ability to clearly communicate insights to non-technical audiences and influence decision-making
Experience collaborating with CRM, product, and data engineering teams to influence experimentation design, campaign strategy, and measurement frameworks
Strong knowledge of data quality, attribution, and causal inference techniques in the context of CRM performance measurement
Curious, collaborative, and highly self-motivated — with a bias for action and a business-first mindset
Experience in eCommerce or subscription businesses is a strong plus

Benefits

Comp & perks

Comprehensive health benefits (medical, dental, vision, life and disability)
Competitive salary + equity
401k plan
9 Observed Holidays
Flexible Paid Time Off
Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
Ability to work in our beautiful office in Playa Vista
Free Thrive Market membership with exclusive employee discount
Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
Stock Options
Health & Wellness Benefits