Senior Director of Performance Creative

Thrive Market

. Own performance creative strategy, testing engine, team, agency relationships, and customer journey beyond the ad across Meta, TikTok, Google, YouTube, Reddit, and CTV .

Posted 10/31/2026full-timeRemote • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative strategy and growth marketing, with a strong focus on managing creative testing programs and agency relationships. Proven ability to translate customer insights into effective creative strategies that drive measurable customer acquisition.

Highest-signal resume keywords

Performance Creative StrategyCreative Testing ProgramsAgency Relationship ManagementDirect-To-Consumer MarketingLanding Page Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyCopywritingDesign for Direct ResponsePaid Social AdvertisingHigh-Volume Creative TestingCustomer Journey MappingPerformance Data AnalysisCreative Brief DevelopmentUX PartnershipBudget Management

Soft Skills

LeadershipMentoringCollaborationCommunicationStrategic Thinking

Tools & Technologies

MetaGoogleYouTubeTikTokRedditCTVNorthbeamHaus

Industry Keywords

Consumer AcquisitionSubscription DTCPaid MediaCreative FluencyPerformance Marketing

About the role

Key responsibilities & impact

Own performance creative strategy, testing engine, team, agency relationships, and customer journey beyond the ad across Meta, TikTok, Google, YouTube, Reddit, and CTV
Own the creative testing roadmap and structured experimentation program across hooks, messages, personas, products, formats, creators, whitelisting, and offers
Drive creative diversification across personas, insights, concepts, hooks, and formats
Translate customer research, reviews, social listening, competitive intelligence, and performance data into creative opportunities
Write creative briefs, develop concepts, and maintain the creative pipeline
Manage performance creative agency relationships, including TubeScience; identify, onboard, and manage external partners
Own personalized landing pages, landing-page content and design improvements, and persona-based journeys with UX
Monitor creative fatigue and replace declining winners
Lead, mentor, and develop the approximately six-person performance creative team
Partner with Growth on testing priorities and channel strategy
Partner with Measurement and Analytics on Northbeam attribution and Haus incrementality readouts
Manage a lean production budget and potentially assume CTV and YouTube creative budget ownership
Drive success measured by LTV:CAC, ad-spend distribution, a 20% lift in end-to-end conversion, and efficient CPA

Requirements

What you’ll need

10+ years in performance creative strategy, growth marketing, paid social, creative strategy, or related roles
Led or been the senior creative force behind a scaled, Meta-first paid acquisition program, with demonstrated creative that drove measurable customer acquisition
Experience in consumer, cash-pay, direct-to-consumer subscription, or equivalent heavy paid media environments
Central through Pacific time zones
Creative strategist roots in creative strategy, copy, or design for direct response
Deep Meta and direct-response creative fluency, especially post-Andromeda
Experience with significant paid media budgets and high-volume creative testing programs
Ability to build testing systems, frameworks, iteration cadence, and learnings loops
Landing page, LP content and design, and UX partnership fluency
Experience managing external creative partners; agency evaluation or transition leadership ideally
Subscription DTC or equivalent high-velocity consumer acquisition business experience
Must be based in the United States throughout employment

Benefits

Comp & perks

Comprehensive health benefits (medical, dental, vision, life and disability)
Competitive salary (DOE) + equity
401k plan
9 Observed Holidays
Flexible Paid Time Off
Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
Ability to work in our beautiful office in Playa Vista
Free Thrive Market membership with exclusive employee discount
Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
Annual bonus
Stock options
Flexible PTO
Health & Wellness Benefits
Travel to company summits in Los Angeles twice a year