Senior Growth Marketing Manager – Paid Social

Thrive Market

. Own paid social acquisition strategy and performance, with Meta as the primary channel .

Posted 9/18/2026full-timeRemote • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing paid social acquisition strategies, particularly on Meta, with a strong focus on performance marketing and budget management. Proven ability to analyze data, lead creative testing, and communicate insights effectively across teams.

Highest-signal resume keywords

Paid Social Acquisition StrategyMeta Campaign ManagementPerformance Marketing Budget ManagementAnalytical SkillsCreative Testing Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingData AnalysisCreative TestingAudience ExperimentationBidding StrategiesKPI ManagementGrowth MarketingMulti-Million-Dollar Budget ManagementSubscription Business ExperienceE-Commerce Experience

Soft Skills

Strong CommunicationOwnershipCuriosityPragmatismAdaptability

Tools & Technologies

Meta Ads ManagerTikTok AdsSnapchat AdsGoogle AdsAnalytics Tools

Industry Keywords

MarketingBusinessHealthGroceryWellness

About the role

Key responsibilities & impact

Own paid social acquisition strategy and performance, with Meta as the primary channel
Set channel-level strategy, testing priorities, and optimization approach to drive efficient, scalable growth
Manage and scale multi-million-dollar paid social budgets while ensuring performance against core acquisition KPIs
Lead ongoing experimentation across audiences, creative, formats, and bidding strategies
Establish and maintain structured creative testing frameworks that translate into repeatable performance gains
Analyze performance and creative data to identify drivers, risks, and growth opportunities
Synthesize insights into recommendations and actions across media buying and creative development
Partner with analytics, creative, and tech teams to improve measurement, efficiency, and execution
Monitor platform changes, industry trends, and competitive dynamics, applying relevant insights to strategy
Communicate performance, learnings, and next steps to cross-functional stakeholders
Report to the Senior Manager of Member Growth
Travel to Thrive Market HQ in Los Angeles, California, twice a year for all-company summits

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field
6+ years of experience in performance or growth marketing, with deep expertise in paid social
Extensive hands-on experience managing Meta campaigns at scale; experience with TikTok, Snapchat, and Google is a plus
Proven track record of managing and scaling multi-million-dollar performance marketing budgets
Strong analytical skills with the ability to translate complex data into clear, actionable insights
Demonstrated experience leading structured creative testing programs and influencing creative direction
Experience in subscription and/or e-commerce businesses; health, grocery, or wellness experience is a plus
Strong communicator who can clearly articulate performance drivers, trade-offs, and recommendations
Comfortable operating with ambiguity and taking ownership in a fast-paced environment
Curiosity, pragmatism, and motivation to continuously improve performance through testing and iteration
Employees must be based in the United States throughout employment

Benefits

Comp & perks

Comprehensive health benefits (medical, dental, vision, life and disability)
Competitive salary (DOE) + equity
401k plan
9 Observed Holidays
Flexible Paid Time Off
Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
Ability to work in our beautiful office in Playa Vista
Free Thrive Market membership with exclusive employee discount
Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
Stock Options
Health & Wellness Benefits
Flexible PTO
Company-paid travel to the Los Angeles, California HQ twice a year for all-company summits