Senior Performance Marketing Manager

Thriveworks

. Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft; CTV/Pinterest as growth channel priorities .

Posted 10/6/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in managing paid media channels, including Google Ads, Meta Ads, and Microsoft Ads, with a strong focus on healthcare and compliance with HIPAA requirements. Proven ability to optimize campaign performance through strategic budget management, A/B testing, and automation using AI tools.

Highest-signal resume keywords

Paid Media ManagementGoogle Ads ExperienceHIPAA ComplianceA/B TestingProgrammatic Advertising

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta AdsMicrosoft AdsAPI-Based AutomationCampaign ManagementBudget PacingBid StrategyPerformance ReportingCost Per Kept AppointmentMulti-Location Campaigns

Soft Skills

Strategic RecommendationsTeam LeadershipCreative Direction

Tools & Technologies

Claude AIGoogle Ads API

Industry Keywords

HealthcareHealth ServicesPatient AcquisitionRegulated IndustryConsumer Acquisition

About the role

Key responsibilities & impact

Own and manage all paid media channels end-to-end: Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta, and Microsoft; CTV/Pinterest as growth channel priorities
Build and manage the automation and reporting layer using Claude AI and the Google Ads API
Align spend to provider capacity market-by-market with Operations
Optimize through the full patient funnel, including cost per kept appointment
Manage tracking infrastructure in compliance with HIPAA requirements
Brief and direct freelance creative teams on video and static ad assets
Design and run structured A/B tests across channels, audiences, creative, and landing pages
Own geo-level budget pacing, bid strategy, and campaign architecture across a high-volume, multi-location account structure
Lead weekly performance reporting and provide strategic recommendations to marketing leadership
Phase in CTV/programmatic testing as the core program stabilizes

Requirements

What you’ll need

10+ years of hands-on paid media management
Hands-on Google Ads, Meta Ads, and Microsoft Ads experience
Experience building the strategy and then executing it
Experience in healthcare, health services, patient/consumer acquisition, or another regulated industry is preferred
Familiarity with API-based automation or AI tooling is preferred
Experience with multi-location or geo-targeted campaign management at scale is preferred
Programmatic, CTV, or Paid Pinterest experience is preferred
Applicants must be legally authorized to work in the United States at the time of hire
This position is not eligible for employment visa sponsorship, either now or in the future

Benefits

Comp & perks

An amazing team culture
Professional development & advancement opportunities
401K with a 3% employer match
Healthcare, Dental, Vision, and life insurance benefits
Paid time off and paid holidays
Professional EAP program for team members & household
Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance