Lifecycle Marketing Specialist

Thuma

. Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs .

Posted 9/29/2026full-timeSan Francisco • California • United StatesJuniorMid-Level💰 $90,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing email and SMS campaigns, with a strong focus on quality assurance, stakeholder communication, and data analysis. Proficient in using tools like Klaviyo and Asana to enhance campaign effectiveness and lifecycle marketing strategies.

Highest-signal resume keywords

Lifecycle MarketingEmail Campaign ManagementQuality AssuranceData AnalysisStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCampaign BuildingSegmentationPersonalizationTestingDeliverabilityLifecycle PerformanceData Investigation

Soft Skills

Attention to DetailOrganizationProblem-SolvingClear CommunicationResourcefulness

Tools & Technologies

KlaviyoAsanaFigmaShopifyAttentiveTableau

Industry Keywords

CRM MarketingECommerce MarketingCampaign OptimizationAudience SegmentationLifecycle Flows

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs
Own campaign QA and ensure campaigns render as intended
Support and optimize automated lifecycle flows
Manage the lifecycle calendar and Asana workflow, securing inputs and surfacing risks early
Partner with Creative, Copy, Digital Merchandising, and Brand Strategy to keep briefs on schedule
Support testing across creative, copy, offers, audiences, cadence, and personalization
Contribute to list growth through email and SMS capture strategy and testing
Deliver recurring and ad hoc reporting and translate results into recommendations
Maintain standards for documentation, templates, linking practices, and QA
Report to the Manager of Lifecycle Marketing
Collaborate with Creative, eCommerce, Digital Merchandising, and Analytics

Requirements

What you’ll need

2 to 4 years in lifecycle, email, CRM, or eCommerce marketing
Exceptional attention to detail and organization
Ability to manage deadlines and stakeholders
Instinct for efficiency, including using AI to streamline workload
Methodical approach to quality assurance and ownership of work accuracy
Clear communication and judgment to raise risks early
Problem-solving ability and resourcefulness
Genuine curiosity about customer behavior
Enthusiasm and willingness to grow
Hands-on campaign building in Klaviyo or a comparable platform (nice to have)
Working understanding of segmentation, personalization, testing, deliverability, and lifecycle performance (nice to have)
Fluency in Asana, Figma, Shopify, Attentive, or Tableau (nice to have)
Analytical approach and willingness to investigate data or technical issues (nice to have)

Benefits

Comp & perks

401(k) program with company matching up to 6% of contributions
Comprehensive medical, dental, and vision coverage with generous employer contributions
100% paid parental leave
Company-sponsored One Medical and WellHub memberships
Employee stock option plan
Flexible hours
Flexible PTO
Hybrid work approach
13 company holidays each year
40% off almost all Thuma products
$100 per month cell phone stipend
Up to $150 per month commute reimbursement
Complimentary Thuma product credit upon joining, valued at up to $3,000