Thuma

Marketing

• Build, schedule, and deploy email and SMS campaigns, including audiences, suppressions, personalization, links, and UTMs
• Own campaign QA and ensure campaigns render as intended
• Support and optimize automated lifecycle flows
• Manage the lifecycle calendar and Asana workflow, securing inputs and surfacing risks early
• Partner with Creative, Copy, Digital Merchandising, and Brand Strategy to keep briefs on schedule
• Support testing across creative, copy, offers, audiences, cadence, and personalization
• Contribute to list growth through email and SMS capture strategy and testing
• Deliver recurring and ad hoc reporting and translate results into recommendations
• Maintain standards for documentation, templates, linking practices, and QA
• Report to the Manager of Lifecycle Marketing
• Collaborate with Creative, eCommerce, Digital Merchandising, and Analytics

Lifecycle Marketing Specialist