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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in growth marketing analytics, including measurement, experimentation, and customer segmentation. Proficient in translating complex business questions into actionable insights and recommendations while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Growth Marketing MeasurementAdvanced SQL SkillsProficiency In Python Or RExperience With LookerStatistical And Machine Learning Models
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Data ScienceDigital MarketingMarketing MeasurementPerformance OptimizationStatistical AnalysisCausal InferenceData AnalysisExperiment DesignCustomer SegmentationTargeting Optimization
Soft Skills
Problem-SolvingCritical ThinkingBusiness JudgmentCommunication SkillsStorytelling Skills
Tools & Technologies
LookerBI ToolsAnalytical SolutionsData TablesMetrics Documentation
Industry Keywords
User BehaviorTarget AudiencesCampaign PerformanceCross-Functional CollaborationData Culture
Tech Stack
Tools & technologiesPythonSQL
About the role
Key responsibilities & impact- Own end-to-end analytics for growth marketing
- Partner with Marketing, Finance, and external partners to understand user behavior, define target audiences, measure campaign performance, and forecast and allocate budgets
- Translate ambiguous business questions into rigorous analyses and clear recommendations
- Design, execute, and interpret experiments and quasi-experiments for causal inference
- Partner with MarTech, Product Management, and Engineering to develop and evaluate new capabilities
- Develop expertise in growth marketing measurement, experimentation, customer segmentation, and targeting optimization
- Build scalable analytical solutions, tools, and frameworks
- Design, maintain, and document trusted data tables and metrics for self-serve decision-making
- Share learnings and contribute to Thumbtack’s broader data culture
Requirements
What you’ll need- Bachelor’s degree in statistics, mathematics, data science, economics, or a related quantitative field
- 3+ years of experience in marketing data science
- Strong understanding of digital marketing
- Experience with marketing measurement and performance optimization
- Advanced SQL skills
- Proficiency in Python or R
- Experience using Looker or similar BI tools
- Experience working with large and imperfect datasets at scale
- Experience building and applying statistical and/or machine learning models
- Strong problem-solving and critical-thinking abilities
- Strong business judgment
- Excellent communication and storytelling skills
- Ability to influence cross-functional partners
Benefits
Comp & perks- Equal opportunity workplace
- Reasonable accommodation during the application process
- Remote work arrangement
