Growth Marketing Manager, Paid Social

Thumbtack

. Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit .

Posted 9/21/2026full-timeRemote • United States, Canada, PhilippinesMid-LevelSenior💰 $104,600 - $135,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and scaling Paid Social campaigns across multiple platforms, with a strong focus on data-driven strategies, budget optimization, and cross-functional collaboration. Proficient in leveraging analytics and testing methodologies to drive growth and performance.

Highest-signal resume keywords

Paid Social Campaign ManagementChannel Expansion StrategyBudget OptimizationA/B Testing and Attribution FrameworksCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social AdvertisingData AnalysisExcelGoogle SheetsAudience SegmentationCreative IterationBid OptimizationIncrementality TestingMarketing TechnologyPerformance Measurement

Soft Skills

CollaborationAdaptabilityCommunicationProblem-SolvingCreativity

Tools & Technologies

MetaYouTubeTikTokPinterestRedditMartech ToolsAnalytics Platforms

Industry Keywords

B2B MarketingGrowth StrategySocial Media MarketingCampaign OptimizationPerformance-Driven Creative

About the role

Key responsibilities & impact

Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit
Identify and execute opportunities for channel expansion and unlock new Social platforms
Drive the end-to-end emergent Pro (B2B) strategy and execution across Social channels
Own in-house campaign management and optimizations, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
Build and implement Paid Social testing roadmaps with cross-functional partners
Own tracking, QA, reporting, and measurement for Paid Social
Partner with internal and third-party tools to ensure confidence in results
Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative

Requirements

What you’ll need

Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
Experience in Excel/Google Sheets, including pivot tables and lookups
Hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
Proven experience collaborating with multiple cross-functional partners
Comfort in a fast-paced, high-stakes growth organization
Must select an eligible work location in the United States, Ontario or the Philippines
Must indicate whether employment visa sponsorship will be required

Benefits

Comp & perks

Equal employment opportunity workplace
Reasonable accommodation for individuals with disabilities
Remote work arrangement