Growth Marketing Manager, Paid Social

Thumbtack

. Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue .

Posted 9/21/2026full-timeRemote • Canada, Philippines, United StatesMid-LevelSenior💰 CA$97,800 - CA$126,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing and scaling Paid Social campaigns across multiple platforms, with a strong focus on analytics, optimization, and cross-functional collaboration to drive customer growth and revenue.

Highest-signal resume keywords

Paid Social Campaign ManagementChannel Expansion StrategyAnalytical Skills in Excel/Google SheetsCross-Functional CollaborationB2B Marketing Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAudience SegmentationBudget PacingBid OptimizationCreative IterationA/B TestingIncrementality MeasurementAttribution FrameworksMartech ToolsAI Tooling

Soft Skills

Confident CommunicationBias for ActionExperimentation Mindset

Tools & Technologies

MetaYouTubeTikTokPinterestReddit

Industry Keywords

Consumer Paid SocialGrowth MarketingPerformance-Driven CreativeMarketing AnalyticsB2B Strategy

About the role

Key responsibilities & impact

Manage and efficiently scale Thumbtack's Consumer Paid Social campaigns across Meta, YouTube, TikTok, Pinterest, and Reddit, driving incremental customer growth and revenue
Identify and execute opportunities for channel expansion and unlock new social platforms
Drive end-to-end emergent Pro (B2B) strategy and execution across social channels
Own in-house campaign management and optimization, including budget pacing, bid optimization, creative iteration, audience segmentation, and platform best practices
Build and implement Paid Social testing roadmaps with cross-functional partners
Own tracking, QA, reporting, and measurement for Paid Social
Partner with internal and third-party tools to ensure confidence in results
Collaborate with Brand and Creative teams to develop and iterate performance-driven creative that advances Thumbtack's brand narrative

Requirements

What you’ll need

Bachelor's/Master's in Marketing, Business, Statistics, Economics, or a related field preferred
6+ years of experience managing, scaling, and evolving paid social programs at $X-XX million monthly spend
Deep platform and technical expertise in social platforms, with a minimum of 2+ such as Meta, YouTube, TikTok, Pinterest, and Reddit
Proven track record of unlocking growth from new channels and tactics across creative, martech, and AI tooling
Strong analytical chops, with experience in Excel/Google Sheets (pivot tables, lookups) and hands-on comfort with incrementality, MMM, A/B testing, lift testing, and attribution frameworks
Confident communicator with proven experience collaborating with multiple cross-functional partners
Comfort in a fast-paced, high-stakes growth org, with a bias for action, experimentation, and results
Must be able to work from an eligible location listed by Thumbtack; employment visa sponsorship information is requested during application