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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO, A/B Testing, and Conversion Rate Optimization (CRO) to drive organic growth and improve website performance. Proficient in utilizing web analytics tools and managing content initiatives to enhance user engagement and acquisition efficiency.
Highest-signal resume keywords
SEO ExpertiseA/B Testing DevelopmentWeb Analytics ProficiencyContent Management ExperienceCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOA/B TestingConversion Rate OptimizationKeyword ResearchOn-Page OptimizationTechnical SEOFunnel AnalysisPerformance Data AnalysisContent OptimizationTraffic Analysis
Tools & Technologies
AmplitudeGoogle Search ConsoleSEMRushGA4CMS PlatformsGraphQLSprout Social
Industry Keywords
HealthcareWomen's HealthConsumer BusinessMission-Driven Business
Tech Stack
Tools & technologiesGraphQL
About the role
Key responsibilities & impact- Develop and support A/B testing initiatives and CRO priorities using behavioral insights, funnel analysis, and performance data
- Partner with the Director of Organic Growth and relevant teams to plan, execute, and evaluate prioritized website and organic initiatives
- Analyze traffic, search rankings, conversion rates, attribution, and funnel performance using Amplitude, Google Search Console, and SEMRush
- Develop full-funnel reporting from traffic through verified membership and communicate insights and recommendations
- Manage assigned content initiatives, including keyword research, topic development, content briefs, editorial planning, agency coordination, clinical reviews, publishing, and performance optimization
- Translate growth priorities into requirements for the Web Manager, including landing pages, website updates, technical SEO improvements, tracking, and experimentation
- Identify and implement SEO improvements through site and content audits, on-page optimization, local search listings, Google Business Profile improvements, and partnership or PR initiatives
- Collaborate with Paid Growth, Lifecycle, Brand, and Product Marketing stakeholders to align messaging, optimize landing pages, identify cross-channel opportunities, and improve acquisition efficiency and blended CAC
Requirements
What you’ll need- 4+ years of experience in SEO, organic growth, CRO, or growth marketing within a consumer-facing business
- Experience developing and executing A/B tests, analyzing results, and identifying conversion optimization opportunities
- Proficiency with web analytics and SEO tools such as Amplitude or GA4, Google Search Console, and SEMRush or similar platforms
- Working knowledge of SEO, including keyword research, on-page optimization, technical SEO fundamentals, and local search
- Experience managing marketing campaigns and content workflows, including working with external agencies or content partners
- Experience collaborating with paid marketing, web development, or cross-functional teams to execute initiatives, measure performance, and improve acquisition efficiency
- Remote applicants must live in the United States
- Preferred: Experience in healthcare, women's health, or a mission-driven consumer business
- Preferred: Familiarity with CMS platforms (e.g., Sanity), GraphQL, or social analytics tools (e.g., Sprout Social)
- Preferred: Experience using AI tools for reporting, analysis, or workflow efficiency
- Preferred: Experience managing content subject to clinical or regulatory review
Benefits
Comp & perks- Flexible, project-based engagement
- Potential for the engagement to expand as business needs and budget evolve
- Company and team off-sites may be included