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About the role
Key responsibilities & impact- Own and execute the organic social calendar across Instagram, TikTok, and YouTube, coordinating themes with blog, email, and Growth Team plans
- Concept, script, brief, film, and edit short-form video and static content for each platform
- Improve reach and engagement through strong hooks, relevant trends, posting cadence, and TikTok and YouTube search optimization
- Build social reporting in Sprout Social and track referral traffic, link clicks, reach, saves, shares, follower growth, watch time, and profile visits
- Turn performance findings into content recommendations
- Maintain Tia’s link-in-bio experience, including UTM tagging and landing page priorities
- Respond to comments and DMs through Meta Business Suite and TikTok using approved guidance
- Partner with clinical and operations teams to maintain quick replies and escalate account-specific concerns or formal complaints
- Monitor brand mentions, sentiment, competitor content, and audience conversations across social platforms and forums
- Share recurring questions, objections, and emerging trends with the Growth Team
Requirements
What you’ll need- 1+ year of experience managing organic social channels, including Instagram, TikTok, and YouTube
- Examples of created content and results driven, including audience growth, engagement, or site traffic
- Hands-on experience scripting, filming, editing short-form video, and writing social copy
- Experience with Sprout Social, Meta Business Suite, web analytics such as Google Analytics, and UTM tagging
- Experience moderating communities and using audience feedback or performance data to guide content decisions
- Availability to begin at approximately 10 hours per week and ramp to 15–20 hours per week
- Experience with social communication protocols and escalation paths in healthcare, wellness, fintech, or another regulated industry is nice to have
- Experience using social listening to identify audience questions and emerging content formats is nice to have
Benefits
Comp & perks- Remote work
- Opportunity to shape how a women’s healthcare company connects with its community
- Ownership of creative work from concept through publication and performance review
- Opportunity to build social reporting and community practices with visible impact
- Attendance at company and team off-sites may be required