Event & Field Marketing Specialist

Ticketure

. Execute the annual event calendar from planning through follow-up .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $77,000 - $87,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing B2B event marketing campaigns, managing logistics, and collaborating with sales teams to achieve event goals. Proficient in utilizing CRM and marketing automation tools to track performance and enhance lead generation.

Highest-signal resume keywords

B2B Marketing ExperienceEvent Marketing Campaign ExecutionCRM Proficiency (HubSpot Preferred)Project Management SkillsClear Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ManagementLead GenerationBudget ManagementKPI TrackingEmail CampaignsSocial Media PromotionContent CreationVendor CoordinationTimeline ManagementRisk Management

Soft Skills

Proactive CommunicationProfessional PresenceAdaptabilityIndependent WorkCollaboration

Tools & Technologies

Google SuiteSlackHubSpotAsanaClaude

Industry Keywords

Cultural OrganizationsNonprofitsSaaSTicketing TechnologyB2B Event Marketing

About the role

Key responsibilities & impact

Execute the annual event calendar from planning through follow-up
Coordinate booth setup, shipping, registration, vendors, travel, and on-site materials
Manage event timelines, checklists, budgets, risks, and issues
Serve as point of contact for event organizers, agencies, and vendors
Partner with sales on event goals, target accounts, meetings, and pipeline generation
Build pre-event target lists and coordinate outreach
Prepare sales briefing materials and follow-up guidance
Run post-event debriefs with sales and marketing
Build and launch pre-event, on-site, and post-event email and social campaigns
Coordinate event creative, collateral, signage, and giveaways
Support customer dinners, networking events, speaking sessions, and webinars
Manage invitations, RSVPs, and attendee communications
Capture event photos, video, and social content
Ensure accurate CRM lead capture and campaign attribution
Track event KPIs and report on attendance, leads, meetings, and influenced pipeline
Maintain event templates, checklists, and process documentation
Spend approximately 25–30% of time on general marketing, content, campaigns, and customer marketing programs
Collaborate with client success on client-facing events and community initiatives
Monitor trends in cultural sectors and B2B event marketing best practices
Report directly to the Director, Marketing and Revenue Growth

Requirements

What you’ll need

3+ years of B2B marketing experience
1 to 2 years supporting or managing events, trade shows, or field marketing
Experience executing event marketing campaigns including email and social promotion and post-event follow-up
Experience working with sales teams to support event goals and lead generation
Ability to manage multiple events and deadlines simultaneously
Familiarity with a CRM and marketing automation platform; HubSpot preferred
Professional and polished presence on-site with prospects, clients, and partners
Willingness and ability to travel domestically and internationally, up to 25 percent of the time
Ability to manage last-minute changes and shifting priorities
Ability to work independently and communicate proactively
Clear and professional written and verbal communication
Experience with cultural organizations, nonprofits, arts, or attractions is a plus
Experience in SaaS or ticketing technology is a plus
Proficiency with Google Suite, Slack, Claude, HubSpot, and Asana
Authorization to work in the United States
Ability to travel a minimum of 25% during the year, domestically and internationally

Benefits

Comp & perks

Annual bonus based on performance and company success
Incentive equity
Home office stipend
100% paid medical, dental and vision benefits for employee and legal dependents
Company-paid life insurance
Traditional and Roth 401k plans
Paid parental leave
Learning & development opportunities
Flexible scheduling
Generous PTO and holiday schedule
Fully remote work environment
Global event travel opportunities