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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing SEO strategies tailored for the Chinese market, with a strong focus on Baidu and other local search engines. Proficient in technical SEO, keyword research, content optimization, and compliance with Chinese financial regulations.
Highest-signal resume keywords
SEO Strategy DevelopmentBaidu Webmaster ToolsKeyword ResearchTechnical SEOContent Optimization
ATS Keywords
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Hard Skills
SEOKeyword ResearchOn-Page OptimizationLink BuildingHTMLCSSJavaScriptData AnalysisWebsite LocalizationICP Requirements
Soft Skills
Organizational SkillsAnalytical SkillsCommunication SkillsPresentation SkillsStakeholder Management
Tools & Technologies
Baidu TongjiAhrefsSemrushDragon MetricsGoogle AnalyticsWeChatZhihuToutiaoXiaohongshuSEO Platforms
Industry Keywords
ForexCFDFintechOnline TradingFinancial ServicesChinese Search EnginesDigital MarketingRegulatory ComplianceOrganic Acquisition ChannelsChinese Ecosystem Platforms
About the role
Key responsibilities & impact- Develop and execute comprehensive SEO strategies tailored for Baidu and other major Chinese search engines
- Optimize website architecture, metadata, content structure, internal linking, and on-page elements
- Conduct keyword research focused on Forex, CFDs, trading, and financial services
- Collaborate with developers to improve technical SEO performance, including site speed, mobile responsiveness, crawlability, indexing, and compliance with local web requirements
- Partner with the Content team to create and optimize localized educational, trading, and promotional content for Chinese-speaking audiences
- Build and maintain a high-quality backlink profile through outreach, financial portals, local media, industry directories, forums, and PR opportunities
- Leverage WeChat, Zhihu, Toutiao, and Xiaohongshu to strengthen organic visibility, audience engagement, and brand authority
- Monitor SEO performance using Baidu Tongji, Baidu Webmaster Tools, Google Analytics, Ahrefs, Semrush, and other relevant platforms
- Conduct competitor analysis to identify trends, benchmark performance, uncover traffic gaps, and recommend improvements
- Track Chinese search engine algorithm changes, digital marketing trends, and Forex/CFD regulatory requirements
- Prepare regular performance reports and actionable recommendations for stakeholders
- Work cross-functionally with Marketing, Product, Content, Development, and Compliance teams to enhance customer acquisition through organic channels
Requirements
What you’ll need- Minimum 2 years of hands-on SEO experience with a proven track record of managing successful campaigns targeting the Chinese market
- Strong experience within the Forex, CFD, Fintech, Crypto, Online Trading, or wider Financial Services industry
- Deep understanding of Chinese search engines, particularly Baidu, and familiarity with ranking algorithms and optimization best practices
- Strong expertise in keyword research, technical SEO, on-page optimization, content strategy, and link building
- Hands-on experience using Baidu Webmaster Tools, Baidu Tongji, Ahrefs, Semrush, Dragon Metrics, or similar SEO platforms
- Good understanding of HTML, CSS, JavaScript, website architecture, and search engine crawling and indexing processes
- Ability to analyse large datasets, identify business opportunities, and translate insights into actionable SEO strategies
- Experience working closely with developers, content creators, marketers, and other cross-functional stakeholders
- Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment
- Excellent analytical, communication, presentation, and stakeholder management skills
- Native or bilingual proficiency in Simplified Chinese (written and spoken) and professional proficiency in English
- Experience managing SEO strategies for regulated financial services brands targeting Chinese-speaking audiences
- Strong knowledge of ICP requirements, CDN optimization, and website localization best practices for Mainland China
- Experience optimizing content and visibility across WeChat, Zhihu, Xiaohongshu, Toutiao, or other Chinese ecosystem platforms
- Familiarity with Chinese financial regulations and compliance considerations related to Forex and CFD marketing activities
- Experience identifying and scaling alternative organic acquisition channels beyond traditional search engines
- Passion for digital marketing, innovation, and continuous learning within the SEO and trading industries
Benefits
Comp & perks- Competitive benefits packages
- Frequent team initiatives
- Opportunities for professional growth