Tiger Brands

Brand Manager

• Assist in developing and executing brand strategies aligned with overall business goals
• Conduct market analysis to gather consumer insights, track competitor activities, and identify brand-growth opportunities
• Help define brand positioning, messaging, and marketing strategies
• Plan and implement marketing campaigns across various channels
• Assist in creating marketing communication materials and liaise with internal and external partners to ensure consistent brand messaging
• Coordinate with sales, customer, and shopper marketing teams to execute market promotions
• Monitor marketing activities and gather insights and feedback
• Support new product development and renovations by coordinating cross-functional teams, including R&D and supply chain
• Collaborate with sales, trade marketing, and operations to align brand objectives and execute plans
• Apply working knowledge of the brand value chain and critical levers for brand growth
• Assist with brand budget tracking and record keeping, ensuring suppliers are paid on time and in full
• Track brand performance metrics, including sales, brand equity, market share, and brand attributes
• Prepare reports evaluating brand performance and marketing initiative effectiveness
• Support demand forecasting processes and alignment with supply chain

Assistant Brand Manager