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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in website development and optimization, focusing on organic search strategies and performance metrics. Proven ability to lead cross-functional teams and manage complex data analysis to drive actionable insights and enhance customer journeys.
Highest-signal resume keywords
Website DevelopmentSEO Strategy ManagementData AnalysisPerformance Metrics DefinitionCustomer Journey Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingConversion Rate OptimizationAnalyticsContent ProductionOn-Page OptimizationExternal Link BuildingCRM AnalysisPerformance Indicator DefinitionE-Commerce StrategyLead Generation Strategy
Soft Skills
Creative Problem SolvingOrganizational SkillsCross-Functional Team Management
Tools & Technologies
Content Management System (CMS)
Certifications & Qualifications
Master’s Degree
Industry Keywords
Digital MarketingOrganic SearchWebsite OptimizationPerformance-Focused StrategyCustomer Funnel
About the role
Key responsibilities & impact- Define and implement the website development and optimization plan to achieve organic search and conversion objectives
- Establish a structured test-and-learn approach, including A/B testing, quick wins, and strategic projects
- Define performance indicators for websites and digital channels, particularly analytics, conversion, and tracking metrics
- Analyze performance across the entire funnel, from the initial stages through conversion in the CRM
- Ensure that corporate websites reflect the brands’ positioning and showcase their value propositions
- Define and implement effective customer journeys, funnels, and forms integrated into upstream and downstream sales processes
- Coordinate the SEO expert team and manage optimization initiatives, including content production, on-page optimization, and external link building
- Own the selection of technologies used on the website, particularly the CMS
- Identify the internal and external resources required to support the company’s growth
Requirements
What you’ll need- Ideally, a Master’s degree (business school or engineering school)
- 8 years of experience, including at least 3 years leading or managing a performance-focused website (e-commerce and/or lead generation) and its organic search strategy
- Strong ability to analyze complex data and translate insights into pragmatic action plans
- Highly creative and exceptionally organized, with the ability to manage multiple cross-functional initiatives
- Proven prior management experience is required
Benefits
Comp & perks- Additional compensation package, on top of the fixed salary, of up to €3,000
- €10 meal voucher provided via a Swile card
- Bonuses ranging from €2,000 to €3,000
- 50% reimbursement of public transportation costs for commuting to the office
- Sustainable mobility allowance for commuting to the office by bicycle or scooter
- Private health insurance
- Works council offering discounts and special deals
- Supportive and innovative working environment
- Company culture focused on employee well-being
- Training programs designed by subject-matter experts
- Additional paid time off
- Several remote-working days
- Flexible working hours
- Attractive offices in Paris’s 9th arrondissement