TikTak

Strategy

• Identify growth corridors and opportunities across acquisition, retention, frequency and cross-sell
• Expand the user base while optimizing LTV and CAC
• Develop a deep analytical understanding of user behavior and growth drivers across the customer journey
• Design and run growth experiments end-to-end, from ideation and A/B testing to roll-out and automation
• Iterate growth initiatives based on data and results
• Own the ideation, testing, analysis, modeling and visualization of growth processes
• Identify optimization opportunities
• Integrate qualitative and quantitative insights to design brand, marketing and growth strategies aligned with business goals
• Build customer journeys, CRM lifecycle programs and segmentation frameworks
• Drive cohort performance
• Collaborate with product, operations, analytics, CRM and partnership teams on full-funnel growth initiatives
• Monitor market trends, competitive actions and best practices in growth and on-demand mobility

Explore Lead Growth Strategy at TikTak. Review requirements and application details.

Lead Growth Strategy

• Identify growth corridors and opportunities across acquisition, retention, frequency and cross-sell
• Expand the user base while optimizing LTV and CAC
• Develop a deep analytical understanding of user behavior and growth drivers across the customer journey
• Design and run growth experiments end-to-end, from ideation and A/B testing to roll-out and automation
• Take ownership of ideation, testing, analysis, modeling and visualization of growth processes
• Integrate qualitative and quantitative insights into brand, marketing and growth strategies
• Build customer journeys, CRM lifecycle programs and segmentation frameworks
• Collaborate with product, operations, analytics, CRM and partnership teams on full-funnel growth initiatives
• Monitor market trends, competitive actions and best practices in growth and on-demand mobility

Explore Executive Growth Strategy at TikTak. Review requirements and application details.

Open roles

Lead Growth Strategy

Executive Growth Strategy