Head of Growth

Tilt (formerly Empower)

. Own full-funnel growth of NIRA’s customer base across brand, performance and lifecycle marketing .

Posted 11/9/2026full-timeBengaluru • IndiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in full-funnel growth marketing, including performance marketing, brand management, and lifecycle marketing. Proficient in utilizing data-driven strategies for budget allocation, creative testing, and customer engagement through CRM and lifecycle tooling.

Highest-signal resume keywords

Performance MarketingAttribution ToolsCRM ToolingBudget ManagementFintech Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event-Based OptimisationA/B Test DesignROAS TrackingCustomer AcquisitionCreative Testing

Soft Skills

LeadershipStrategic Decision-MakingCollaboration

Tools & Technologies

Facebook AdsGoogle AdsAppsFlyerAI Analytics

Industry Keywords

Lifecycle MarketingBrand AwarenessCustomer EngagementConsumer Business

About the role

Key responsibilities & impact

Own full-funnel growth of NIRA’s customer base across brand, performance and lifecycle marketing
Build new acquisition channels beyond affiliate marketing
Set up performance-marketing campaigns and allocate acquisition budgets across channels
Set up attribution, event-based optimisation and ROAS tracking
Drive rigorous creative testing
Own NIRA’s brand voice and awareness
Build brand measurement through surveys, social listening and organic search
Design CRM logic and triggered email, SMS, push and in-app messaging
Partner with the team building lifecycle-marketing tooling
Lead a small, leveraged, AI-native team
Partner directly with the NIRA CEO to accelerate growth

Requirements

What you’ll need

Deep marketing experience, including personally setting up and running performance marketing
Experience with Facebook and Google ads
Experience with attribution tools such as AppsFlyer
Experience with event-based optimisation
Experience owning a real budget for a consumer business and being accountable for spend decisions
Fluency in ROAS, CAC, LTV, attribution and A/B test design, including sample size and significance
Knowledge of CRM and lifecycle tooling
Ability to use AI for creative, budget allocation and analytics
Ability to set direction and ground decisions in local data
Fintech experience ideally

Benefits

Comp & perks

WFH office reimbursement
Competitive compensation packages
Generous equity
Flexible health plans at every premium level
Substantial health-plan subsidies
Direct exposure to the leadership team
Paid global onsites twice yearly
Growth opportunities based on contributions rather than rigid promotion timelines