Lifecycle Marketing Manager

Time Doctor

. Own the lifecycle marketing program for paying customers, including 30/60/90 onboarding, ongoing communications, segmentation, expansion and retention plays .

Posted 9/24/2026full-timeRemote • New York • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, focusing on customer onboarding, retention, and expansion strategies. Proficient in utilizing data-driven insights to optimize customer journeys and enhance engagement across various segments.

Highest-signal resume keywords

Lifecycle MarketingCustomer Journey DesignCohort AnalysisMarketing Automation (HubSpot)Expansion and Cross-Sell Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer SegmentationBehavior-Triggered CampaignsData AnalysisScoring and Routing LogicAI Agent Workflows

Soft Skills

CollaborationCommunicationProblem-Solving

Tools & Technologies

HubSpotCRM SystemsAnalytics Tools

Industry Keywords

B2B SaaSRetention MarketingGrowth MarketingCustomer SuccessProduct-Led SaaS

About the role

Key responsibilities & impact

Own the lifecycle marketing program for paying customers, including 30/60/90 onboarding, ongoing communications, segmentation, expansion and retention plays
Turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue
Design, brief, build and QA customer journeys and triggers
Own the day-0 conversion handoff trigger and customer data enrollment
Segment customers by profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk
Design expansion and cross-sell plays for seats, add-ons and cross-sell opportunities
Co-define expansion signals with Growth and CS and route qualified opportunities to Sales and CS
Run proactive retention, re-engagement and win-back programs for at-risk, dormant and churned accounts
Create renewal-moment value-recap and air-cover campaigns
Own audience, segmentation, timing and orchestration for newsletters, webinars, feature and release communications, and in-app announcements
Identify advocates and manage review, referral, testimonial and reference asks
Own review-site management and bring case studies to market
Measure lifecycle analytics and experimentation from onboarding completion and time-to-value through expansion, retention, renewal support and win-back
Build and operationalise AI agents and agentic workflows for segmentation, signal interpretation, journey creation and testing, communications, scoring drafts, cohort analysis and drop-off detection
Collaborate with Growth, CS, PMM, Content, GTM Ops and Sales
Report to the Director, Revenue Marketing

Requirements

What you’ll need

5 to 7 years in lifecycle, CRM, customer or retention marketing at a B2B SaaS company
Track record of designing and running behaviour-triggered customer journeys with adoption, retention or expansion outcomes owned
Ability to work from product-usage and account data to define segments, propensity and churn logic
Ability to specify scoring and routing for GTM Ops implementation
Fluency in a marketing automation or lifecycle stack such as HubSpot
Fluency in cohort analysis
Experience running expansion, cross-sell or renewal-support programs
Experience coordinating opportunity handoff with CS and Sales
Understanding of boundaries between lifecycle, Growth and CS, with ability to work across them
Hands-on experience building agents or agentic workflows that do real work, with demonstrable examples
Remote availability with a minimum four-hour daily overlap with US Eastern (ET) business hours
Product-led SaaS experience is nice to have
More than four hours of daily overlap with US Eastern business hours is nice to have
Background in workforce analytics, time tracking, HR tech or productivity software is nice to have
Experience marketing to BPO, outsourcing, healthcare or tech services customers is nice to have

Benefits

Comp & perks

Fully remote and flexible work arrangement
Opportunity to work with talented people in 30+ countries
Bootstrapped and profitable company environment
AI-first operating model and opportunity to build and operationalise AI agents
Full-time employment