Time Doctor

Content Marketing Manager

• Own the content program and editorial calendar end to end
• Translate marketing priorities into content creation, timing and delivery across website, editorial, product marketing and campaigns
• Drive initiatives independently from brief to publication, solving delivery problems and shaping high-quality work directly
• Manage organic content distribution and social plans to extend content reach and lifespan
• Take product marketing priorities to market through product launches, sales enablement, product content, competitive assets and GTM materials
• Partner with Revenue Marketing on campaign content, messaging and activation assets
• Turn company research, original data and executive perspectives into thought leadership and derivative content
• Create case studies, testimonials, customer stories and advocacy content with customer-facing teams
• Incorporate SEO, AI visibility, content gaps and refresh opportunities into content planning
• Analyze content, distribution, organic search and AI visibility performance and recommend improvements, expansion, repurposing or discontinuation
• Orchestrate AI agents, automated workflows and AI-enabled systems for recurring marketing work
• Collaborate with Revenue Marketing, Product, Sales, Customer Success and Growth
• Report to the Director of Marketing

Marketing Manager, Content & Product Marketing

Marketing

• Own the lifecycle marketing program for paying customers, including 30/60/90 onboarding, ongoing communications, segmentation, expansion and retention plays
• Turn customer behaviour and usage signals into adoption, retention, expansion and reactivation revenue
• Design, brief, build and QA customer journeys and triggers
• Own the day-0 conversion handoff trigger and customer data enrollment
• Segment customers by profile, product usage, engagement, lifecycle stage, adoption state, expansion propensity and churn risk
• Design expansion and cross-sell plays for seats, add-ons and cross-sell opportunities
• Co-define expansion signals with Growth and CS and route qualified opportunities to Sales and CS
• Run proactive retention, re-engagement and win-back programs for at-risk, dormant and churned accounts
• Create renewal-moment value-recap and air-cover campaigns
• Own audience, segmentation, timing and orchestration for newsletters, webinars, feature and release communications, and in-app announcements
• Identify advocates and manage review, referral, testimonial and reference asks
• Own review-site management and bring case studies to market
• Measure lifecycle analytics and experimentation from onboarding completion and time-to-value through expansion, retention, renewal support and win-back
• Build and operationalise AI agents and agentic workflows for segmentation, signal interpretation, journey creation and testing, communications, scoring drafts, cohort analysis and drop-off detection
• Collaborate with Growth, CS, PMM, Content, GTM Ops and Sales
• Report to the Director, Revenue Marketing

Marketing Manager, Content & Product Marketing

Lifecycle Marketing Manager